Newsroom
MINNEAPOLIS, Oct. 2, 2008 – The interactive multi-touch table, Microsoft Surface, arrived today at The M Group Creative’s downtown Minneapolis office. Microsoft Surface is a multi-touch computer that allows people to grab digital content with their hands, gestures, and real-world objects instead of using a mouse and keyboard.
The M Group is first in the Midwest to receive invitation and status by Microsoft for Surface. This is based on the agency’s client experience in automotive, healthcare, retail, and travel, building iconic brand experiences online and through kiosks.
The touch computing platform provides a 360° experience for multiple people to engage at the same time. “One of the most revolutionary capabilities of the Surface is Object Recognition,” says Michael Bingham, Interactive Strategist at The M Group. People can place physical objects on the screen to trigger different digital responses, providing for a multiple of applications and the transfer of digital content to mobile devices.
The M Group creates enterprise applications that help the agency’s client brands engage their customers through rich interactions, real-time. Surface is one of many platforms and devices for which the agency designs experiences.
“It’s not about just developing software applications, that’s easy” says Janessa Meyer of The M Group, “it’s about developing the brand experience provided to the customer, intersected with the business value of our clients brands.” With the advent of the iphone, Surface and other touch-enabled devices, we’ll continue to see consumers expectations of brand engagements change. Personal Computer manufacturers, including HP, anticipate roll-out of similar touch computing to be included in PC’s later this year, some in time for the holiday season.
Microsoft Surface is currently only available to partners. For a demonstration of Surface, contact partnership@theMgroupcreative.com
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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