Newsroom

Facebook Fans = Real Money to Your Business: Find Out Why   |   May 15, 2013

Do you ever wonder if maintaining a Facebook page for your business is really worth the time and energy? We’ve talked before about the importance of having a solid content strategy as part of your social media plan, a task involving no small amount of time and energy. It can be tempting to let your Facebook presence slide, but before you let it go, take note of a new study indicating that Facebook fans are worth real dollars, and they’re only getting more valuable.

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Brands Leverage Social Media in Super Bowl Commercials   |   February 5, 2013
The M Group Social Media Super Bowl

It’s no secret that more and more brands are leveraging social media with other communications to increase customer engagement. This year’s Super Bowl ads highlighted just how seriously big brands are taking social media.

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Driving Business Revenue through Social Media Marketing   |   September 21, 2012
The M Group Social Media Plan Revenue

If you’ve been wondering whether social media actually pays off when it comes to the bottom line for your business, the answer is yes.

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Pinterest as Part of the Brand Social Media Plan   |   August 9, 2012
The M Group Social Media Plan Pinterest Brand

Pinterest has recently exploded as the new hub for social image sharing. Pinterest users collect “boards” of pictures focused on a particular color scheme, style or theme. The boards are public so anyone can see what anyone else is sharing, collecting, pinning and repinning. Of all the main social networks, Pinterest is creative and social all at once. It’s a great way for brand managers to capture the imaginations of their target market through visual imagery.

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Social Media Strategy: Foursquare for Business, Part 2   |   June 29, 2012
The M Group Social Media Plan Business

Millions of people are using Foursquare today, creating a great entry-point for businesses to interact with their customers and drive revenue through real-time engagement. With a well-defined social media strategy, an established brand voice, and the right engagement tactics, interacting with your customers via Foursquare could result in a stampede of traffic to your business.

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Online Radio: A New Space for Targeted Internet Marketing   |   May 21, 2012
The M Group Marketing Strategies Internet Radio

Companies spend hundreds of thousands of dollars on commercials for broadcast radio annually. However, while broadcast will likely be around for a while to come, it’s being increasingly crowded by alternatives, not the least of which is online radio.

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Using Pinterest as a Marketing Tool   |   May 16, 2012

Since its launch in 2010, Pinterest has been considered one of the fastest growing social media sites. As a visual board with over 11 million users, Pinterest allows participants to pin interesting pictures, blogs, videos or sites as well as re-pin posts that other users have pinned. This new and innovative way of collecting digital information has opened the door for people to share interests, ideas and dreams with the world. Ultimately, Pinterest allows users to express their inner voice, something which businesses might oversee.

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Newest Additions at The M Group   |   April 9, 2012

Two talented individuals have joined The M Group for this spring’s internship and we’re thrilled to have them among our ranks.

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Just in Time for Spring: Welcoming Facebook Covers   |   March 19, 2012

Facebook is changing its layout for Pages on March 30, and we are ready. We wanted to come up with a creative way to celebrate the change, and this early spring proved to be the perfect inspiration. Because of the unseasonably warm weather, we decided our new Facebook cover page could reflect the changing seasons. Over the next two weeks, our Facebook covers will change each day.

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Top News: Changes Coming to Facebook Pages   |   February 29, 2012
The M Group Social Media Plan New Facebook

Announced today by the Facebook Pages Product Team and Product Marketing Team, Facebook pages will change to be more like the “Timeline.” Yet again Facebook changes the game, so it’s time to redesign any custom tab apps and customize the experience for the different people visiting your page. This time, Facebook is giving you until March 30th to change all pages on your own. After that, all pages will be upgraded to the new layout automatically.

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Brand Engagement: Building Relationships with Your Target Audience   |   October 27, 2011
The M Group Social Media Plan Business-to-Consumer

The digital revolution has spawned thousands of tools for brands to connect with their customers. Mobile, social and digital have become the way of life for the everyday consumer. Many companies have jumped into social media knowing it’s important, but still not quite sure why or how to use the available tools. The key to using social media is executing against the brand’s larger marketing strategy. In the end, the latest digital tools are only tactics to engage consumers and build relationships with their target audience.

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Battle of the Social Media Networks   |   October 25, 2011
The M Group Social Media Plan Infographic

Social media platforms are fighting to become even more ubiquitous. As if the reach wasn’t great enough already. Facebook and Google+ are both vying to be the #1 social media platform, and although Google+ is the Johnny-come-lately, they’re well on their way to making a serious play for the glory (in spite of the Google employee who accedentally posted his Google+ rant on Google+).

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Developing Social Media Presence: 7 Tips for Facebook Marketing   |   August 15, 2010

As web users move further away from the static web and more into the daily use of social networking and web apps, social media marketing continues to be more important than ever before. When it comes to Facebook, the strategy rests on the basic components of a fan page. Understand the purpose of each component and you have the basis of a solid marketing channel.

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Improve Your Use of Social Media, Increase Your Social Media Metrics   |   November 8, 2009
Social Media Marketing

Social media is the key to relevance in today’s marketplace—especially for advertisers. Get it, and you open up your target audience for amazing buy-in.

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