Newsroom

Foursquare for Business: Part 1   |   June 8, 2012
The M Group Social Media Plan Foursquare

It’s the never-ending competition to be the top dog. Companies are constantly on the go to create the newest, freshest and most innovative marketing tactics all to get in front of their prospective customers. Now, with the increasingly mobile lifestyle of consumers, it has opened up entirely new opportunities to attract consumer attention, interaction and buy-in. Thanks to geo-location technology, users can connect socially with friends based on their locations and experiences. More than a mere social gadget that lets friends compete for mayor of city blocks and shopping districts, Foursquare presents impressive potential to companies seeking in-person customers.

» Continue Reading

Online Radio: A New Space for Targeted Internet Marketing   |   May 21, 2012
The M Group Marketing Strategies Internet Radio

Companies spend hundreds of thousands of dollars on commercials for broadcast radio annually. However, while broadcast will likely be around for a while to come, it’s being increasingly crowded by alternatives, not the least of which is online radio.

» Continue Reading

The Longevity Question: Ensuring Mobile App Use after Download   |   March 2, 2012
The M Group App Development Longevity

Mobile apps have surpassed the desktop web and it won’t be long before access to the Internet itself will be dominated by the mobile market. According to research firm IDC, Apps will surpass the desktop Internet as the main way users connect online by 2015. In our opinion, that future is already here.

» Continue Reading

A Pocket-Sized Jeeves: Mobile Apps for the On-the-Go User   |   July 7, 2011
The M Group geo awareness app development

As an agency specializing in digital, interactive designs, we are constantly rethinking how design and functionality fit together for a great user experience. Add in the extra layer of modifying the web for both desktop and mobile accessibility, and there’s even more to consider. As the name obviously states, the mobile web is meant to be used on the go. And that requires that the design of a mobile app be on-the-go smart. Creating a mobile version of a website doesn’t just mean adjusting the dimensions of a webpage to fit a smaller screen. It means re-envisioning a web experience for someone looking to his or her device for immediate answers, at the point of use.

» Continue Reading

The New Digital Wallet: Mobile Phones as E-Commerce Solutions   |   May 3, 2011
The M Group App Development eCommerce

Mobile e-commerce will soon be more integrated into our everyday lives. The development of a new technology called Near Field Communications (NFC) could revolutionize mobile purchasing. The NFC chips, embedded in mobile devices, will turn smartphones and tablets into wallets to make purchasing as easy as a wave of the hand.

» Continue Reading

Interactive Marketing: Extreme Couponing & Digital Clippings   |   April 15, 2011
The M Group Social Media Plan Coupon

When was the last time you bought something you didn’t need….just because you had a coupon for it? Did you clip that coupon out of the newspaper, print it off your computer or just redeem it online?

» Continue Reading

Digital Trends: Opportunity for Mobile Advertising   |   June 29, 2010

The Wild West of online advertising is about to enter its golden age, thanks to the continued explosion of mobile marketing and e-commerce, according to predictions by Mary Meeker, Morgan Stanley global technology analyst. She recently spoke on Internet Trends at the Conversational Marketing Summit in New York.

» Continue Reading

Driving Brand Interaction with QR Codes   |   March 15, 2010

As seen in magazines, restaurant menus, television commercials and sidewalk signs, these 2D “Quick Response” bar codes have quickly gained popularity. With a click of your mobile camera, the QR code reader leads to an website, video stream, presents a coupon, or delivers a downloadable audio track.

» Continue Reading

Not an Advertising Strategy, Just Pure Ad Fun: Nolan’s Cheddar   |   December 24, 2009
Nolan's Cheddar

A board of European television ad gurus has awarded the 2010 Best Advertisement Award to London-based filmmaker John Nolan (Harry Potter, Dr. Who)—for an ad that isn’t even real.

» Continue Reading