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Why a Marketing Strategy Always Matters. Always.   |   August 22, 2013

If you do any kind of business online—and these days, one would be hard-pressed to find a business that didn’t—then it’s critical to map out your integrated marketing strategy to achieve maximum ROI for the best dollar spend.

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Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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Marks of a Great Logo   |   July 10, 2013
The M Group Logo Brand Positioning

We’re all familiar with the logos that are adored as icons by graphic designers and marketers alike: the Nike swoosh, the NBC peacock, and the Target bullseye, among others. Although it can be easy to think of this caliber of logo as an unattainable gold standard, it turns out that the same qualities which make big brand logos iconic are the same things you should look for when thinking about a logo design for any business, no matter how small or large.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Anti-Child-Abuse Ad Uses Innovative Technology to Show Dual Message   |   May 9, 2013
The M Group

Determining the best media to reach the target audience is crucial to any successful marketing campaign and strategy. But what if you need to not only reach your target audience, but hide your message from another portion of the population? ANAR, a Spanish organization for abused children, is using an old technology in an innovative way with a new campaign carefully crafted to reach their target audience—and no one else.

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Content Marketing Case Study: Reinforcing your Company’s Expertise   |   April 18, 2013

Last week, we talked about how content marketing helps businesses position their brands as knowledgeable and trustworthy in the minds of their target audience. Today, we’re going to look at an example of a company that has been especially successful in content marketing as part of their brand strategy.

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Furthering Your Marketing Strategy with a Great Email Program   |   December 4, 2012
The M Group Website Redesign Email

As part of our ongoing series on website redesign, we thought we’d focus on a related track: email marketing. Any company’s marketing communications should consider how they plan to drive traffic to their website once it’s launched. Email is one of the most important and cost-effective elements of a lead-nurturing plan.

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Content is King: How a Content Strategy Attracts and Converts Clients   |   November 14, 2012

You’ve heard it before, but the principle holds true—Content is King. Without content, customers have no way of organically finding your business or knowing what you’re all about. Creating and publishing fresh content relevant to both your business and to prospects, is critical to lead generation. Are you the one in charge of this for your business? It takes time and effort to create content that fits your overall marketing strategy, but the benefits of converting a lead to a prospect to a customer are all within reach with an effective content strategy.

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Website Redesign Lessons from the Barbershop   |   November 11, 2012
The M Group Website Redesign SEO

Welcome to Movember. In celebration of this month, we’ve got some tips for your website redevelopment related to your ‘stache. Let’s say you’re thinking about redesigning your website. Did you know that the challenge of keeping your brand recognizable while creating a whole new look for your website is a lot like growing a beard?

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Making a Home for Spiders in Your Website Redesign   |   October 30, 2012
The M Group Spiders Website Redesign

Are you that person that cringes at the sight of a spider? What if you saw thousands, or millions of spiders? Go to Google’s website and believe it or not, thousands upon thousands of spiders will be in front of your face. These spiders, part of the technology called Googlebot, are what can make or break any website’s ability to be discovered by your target market.

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Secrets of Website Redesign: Your Inbound Marketing Sales Machine   |   October 23, 2012
The M Group Website Redesign Sales Funnel

Well, your website is a few years old and you might be thinking it’s time to update. In the coming weeks, we’re going to post some tips on how to approach a website redesign project, but for starters, we thought we’d break down one of the key concepts as you address your strategy and reassess your content and design. The important thing to remember is that a website can and should be the foundation of your digital sales efforts. With the right approach, your website can serve as as your inbound marketing platform and become a tool for your sales team.

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The M Group Launches Website for Consulting Firm   |   September 26, 2012
Consult Roberta Icon

MINNEAPOLIS, Sept. 26, 2012 – Today, The M Group launched ConsultRoberta.com, the new website for a long-established business and sustainability consultancy.

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Creating a Marketing Calendar Pt 2   |   April 24, 2012
The M Group Marketing Strategy Content

Last week, we discussed the importance of developing a content strategy to drive brand awareness, build your reputation and reinforce your market positioning. This week, we want to focus on another element of your content strategy: communicating it. Content is not meant to be created, then launched aimlessly. Once you’ve started to tend your “content garden,” the next step is to share it with the target audience. Your content strategy is only as effective as your ability to deliver
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Brand Engagement: Understanding the Millennial Mindset   |   December 29, 2011
The M Group Millenial Technology

Millennials are growing up, and that means marketers and employers must understand this huge generation, including factors that make them unique. Millennials are far more apt to purchase from brands that succeed in engaging them and building rapport than those that try and force a message purely from an authoritative position. Perhaps the most important insight for marketers into the Millennial mindset is that it takes an altogether new kind of approach to reach them.

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