Newsroom

The M Group Launches Website for Executive Search Firm   |   February 12, 2013

MINNEAPOLIS, Feb. 12, 2013 – The M Group announces the launch of thebankrecruiters.com, the website for executive search firm ExecuSearch Solutions. ExecuSearch specializes in the banking and financial services industry, placing top performers in the industry.

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Looking Back: A History of Marketing   |   February 9, 2012
The M Group Marketing Strategy History

Marketing consultants and agencies have been busy ever since people have been selling their wares. We’ve certainly come a long way since the Gutenberg press started us down the road of printed advertising. These days, a smart marketing strategy requires fast-paced adaptions as new technologies change the way we communicate our clients’ messages. This is a great recap of the evolution of marketing.

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Getting Down to Brass Tacks: Managing Marketing Projects   |   December 7, 2011
The M Group Manage Marketing Projects

reat marketing involves people who know their roles, are specialists in their field, but more than that, great marketing and advertising need the expert skill of project management leading the way. It’s the secret ingredient for an all-around smoother marketing experience. Behind any great campaign, you can bet a solid process and efficient systems have been the guiding force.

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Choosing the Right Advertising Agency or Marketing Firm   |   November 3, 2011
The M Group Marketing Strategies Agency

When it comes to selecting a marketing partner, the decision is critical to the business’s bottom line. In a saturated and competitive market, it’s imperative that your agency understands your business challenges and can meet them head-on. Finding a strategic marketing agency will take some time, but it should result in a partnership that fits your organization structure, culture and vision.

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Honored to Be Among the Business Finalists for the Deubener Awards   |   October 12, 2011
The M Group Awards

The M Group has been selected as a finalist for the Saint Paul Chamber of Commerce’s 2011 Deubener Awards. It gives us pause in our daily race to say: what an honor to be considered for this award.

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KSTP Reports on Como Flamingos   |   June 28, 2011

Minneapolis has its “Minne” creature in its lakes….now St. Paul has pink flamingos in its parks.
Como Friends is launching a campaign with the plastic birds to draw attention to the
Como Zoo’s Community Night on July 11th.

Marketing Agency Sends Message on Wings of Flamingos   |   June 27, 2011
Flamingos in Mears Park

SAINT PAUL, MINN., June 27, 2011 – The M Group and Como Friends, the non-profit partner of Como Park Zoo and Conservatory, are launching a guerilla campaign led by a flock of artificial garden flamingos that will appear in Saint Paul parks starting June 28.

The campaign, featuring the plastic flamingos, will also record the flamingos’ travels through the downtown parks in a blog found at www.comofriends.org.

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Part of Your Brand Strategy: Making Client Relationships Meaningful   |   December 5, 2010
The M Group Brand Strategy Relationship

With the year’s main gift-giving time approaching, it seems like a good moment to stop and consider what we, as a service-providing agency, can do to build our client relationships. After all, personal interaction is one of the best ways to further your brand strategy with clients.

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Como Zoo and Conservatory Partners with The M Group   |   September 14, 2010

MINNEAPOLIS, Sept. 14, 2010 – For a second year, The M Group will be the marketing sponsor for Como Park Zoo and Conservatory’s 2011 Sunset Affair.

“Como Park Zoo and Conservatory is a special place for all of us who live in the Twin Cities,” said The M Group Client Partner Janessa Meyer. “We are happy to support their amazing work, as they continue to provide all of us with a beautiful local, even exotic, destination.”

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Furthering the Brand Strategy in 2010   |   October 2, 2009
Furthering Brand Strategy in 2010

It’s never too early to set goals for the New Year. Change in the marketplace happens at a faster pace than ever before, so it’s important to evolve the brand strategy. To sustain the health of your brand, look at what has worked in the past and consider how to meet consumers’ demands. Remember that a brand strategy is a dynamic plan, requiring repeated finessing to adapt to the fluctuations of your target market. Here are a few steps to help you outline a redefined brand strategy for 2010:

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