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3 Ways iOS 7 Will Affect All Websites   |   June 13, 2013
The M Group iOS 7 Website Development

Earlier this week, Apple announced their newest mobile operating system, iOS 7. Described by Apple CEO Tim Cook as “the biggest change to iOS” since the release of the original iPhone in 2007, the new operating system is already surrounded with controversy and hype, both positive and negative.

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Windows 8 Metro Apps: Making the User Experience More User-Friendly   |   July 16, 2012

The new Windows 8 Metro UI offers a unique kind of user experience and it’s a breath of fresh air from Microsoft. The company just made its Release Preview available for public testing, to gain customer feedback and make additional improvements before the full launch, speculated to come before the end of the year.

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Interactive Design: Our Windows 8 App for WineTable   |   May 31, 2012
The M Group App Development Windows 8

Think of the best airport you’ve ever traveled through. Amidst the rush of people running to gates, the suitcases bumping down hallways, the low roar of departing airplanes outside the thick glass windows, there is a kind of order and rhythm that makes the incredible feat of transporting millions of people a day through the sky seem almost fluid and orchestrated. This type of experience is the product of great design–taking the complex and making it so simple anyone can navigate it. This is what Microsoft has set out to accomplish with Windows 8.

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The Longevity Question: Ensuring Mobile App Use after Download   |   March 2, 2012
The M Group App Development Longevity

Mobile apps have surpassed the desktop web and it won’t be long before access to the Internet itself will be dominated by the mobile market. According to research firm IDC, Apps will surpass the desktop Internet as the main way users connect online by 2015. In our opinion, that future is already here.

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Brand Engagement: Building Relationships with Your Target Audience   |   October 27, 2011
The M Group Social Media Plan Business-to-Consumer

The digital revolution has spawned thousands of tools for brands to connect with their customers. Mobile, social and digital have become the way of life for the everyday consumer. Many companies have jumped into social media knowing it’s important, but still not quite sure why or how to use the available tools. The key to using social media is executing against the brand’s larger marketing strategy. In the end, the latest digital tools are only tactics to engage consumers and build relationships with their target audience.

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Color’s Role in Brand Recognition: The Silent Language   |   August 27, 2010

Time for color theory in design, the silent language. Color evokes emotions (the feel of awe watching a crimson sunset on the beach). It can awaken the senses (ew, that brown banana is past its prime) and non-verbally communicate attributes of the brand (the security found in…). Ultimately, color selection in logo identity development and a brand’s creative assets have meaning and strategic relevance to the business.

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Improving User Experience through Strategic Navigation Design   |   May 7, 2009

An intuitive and user-friendly website is much more than a pile of pages linked together and given a pretty background. Just like a good highway system, when a site is successful, you know the builders of it put the user at the center of all decisions, including navigation, architecture and design.

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Immersa-Dome Brings New Meaning to Consumer Engagement   |   February 13, 2009

The next generation of advertising is here, and it’s big. IMAX big. Technology company, Aardvark Applications, has developed the next tech product to be used in experiential marketing. This personalized IMAX theatre offers a remarkable experience with its oversized helmet-looking dome on which images are projected.

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