Newsroom

Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Why Your Brand Needs a Consistent Visual Identity   |   June 26, 2013
The M Group Brand Strategy Consistent

When you think about a brand’s identity, the first thing that springs to mind is probably a logo. But effective branding goes much deeper than just a logo.

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Website Redesign and the Homepage: Lessons in Attraction   |   November 6, 2012
The M Group Website Redesign Homepage

Does your website present your company in a way that showcases all of your key attributes? Now picture this. Your website is a high school dance, and your home page is how you ask your customer to prom. We all ask ourselves, what does it take to impress that customer so they’ll go to our dance with us?

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Windows 8 Metro Apps: Making the User Experience More User-Friendly   |   July 16, 2012

The new Windows 8 Metro UI offers a unique kind of user experience and it’s a breath of fresh air from Microsoft. The company just made its Release Preview available for public testing, to gain customer feedback and make additional improvements before the full launch, speculated to come before the end of the year.

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Logo Design: How Colors Guide Consumers   |   June 22, 2012
The M Group Brand Strategy Color

Animals in the natural world use color signals to communicate important messages to each other. The bright colors of poison dart frogs warn of their danger to predators, red berries stand out and animals notice them, and male Birds of Paradise put on a colorful show for their females. Communicating through color is not only for the animals. Clearly, visual cues help people navigate modern life, too.

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Announcing the 2012 Theme of Como’s Travelers Sunset Affair   |   April 18, 2012

As a marketing firm that puts great emphasis on our creative, we always enjoy the beginning phase of a project, where we concept and explore different directions a project could go. As The M Group took on this year’s theme for Como Park Zoo & Conservatory’s Travelers Sunset Affair, it was no different.

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Top News: Changes Coming to Facebook Pages   |   February 29, 2012
The M Group Social Media Plan New Facebook

Announced today by the Facebook Pages Product Team and Product Marketing Team, Facebook pages will change to be more like the “Timeline.” Yet again Facebook changes the game, so it’s time to redesign any custom tab apps and customize the experience for the different people visiting your page. This time, Facebook is giving you until March 30th to change all pages on your own. After that, all pages will be upgraded to the new layout automatically.

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Minnesota Care Provider Selects The M Group as Marketing Agency   |   August 30, 2011

MINNEAPOLIS, Aug. 30, 2011 – Care provider Cardinal of Minnesota, Ltd. has tapped The M Group to develop a strategic marketing plan and brand communications as the company addresses an industry need to expand into new service areas.

Founded in 1995 to support individuals with developmental disabilities, Cardinal of Minnesota has achieved a stellar reputation for its superior client care.

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Global IT Firm Partners with The M Group for Rebranding and Website   |   March 1, 2011

MINNEAPOLIS, March 1, 2011 – Interactive design agency The M Group launches the new website for U.S.-based global healthcare consulting firm, Aspen Advisors.

At the forefront of IT innovation in the healthcare industry, Aspen Advisors sought to build its website, originally a simple brochure online, into an online platform that could better represent the company’s presence in the marketplace.

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Como Zoo Names The M Group as Sunset Affair Marketer for 2nd Year   |   September 14, 2010
The M Group Marketing Strategy Como

For our second year, The M Group will be the marketing sponsor for Como Park Zoo & Conservatory’s 2011 Sunset Affair.

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Prioritize Your Content Strategy: Relevance of the Fold   |   September 25, 2009
Relevance of the Fold

To scroll or not to scroll is sooner or later a question web designers must address. In the early years of the Web, the mid-90s, studies showed general consensus was that information should remain above the fold, and scrolling functionality was highly discouraged. However, by the end of the decade, people had become accustomed to scrolling (one of the few user behaviors to evolve relatively quickly), prompting usability researcher and consultant Jakob Nielsen to retract his no-scroll design requirement.

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Marks of a Great Local Print Shop: Plain as the Ink on Your Face   |   April 30, 2009

There are over 35,000 commercial printers in the United States, and the Twin Cities is the largest hub for commercial printers. When it comes to finding one to suit our clients’ needs, The M Group considers Product, Capabilities, Price, Press Checks and Turnaround.

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The M Group Awarded Surface Partner by Microsoft   |   October 2, 2008

MINNEAPOLIS, Oct. 2, 2008 – The interactive multi-touch table, Microsoft Surface, arrived today at The M Group Creative’s downtown Minneapolis office. Microsoft Surface is a multi-touch computer that allows people to grab digital content with their hands, gestures, and real-world objects instead of using a mouse and keyboard.

The M Group is first in the Midwest to receive invitation and status by Microsoft for Surface.

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