Announcing the 2013 Theme of Como’s Travelers Sunset Affair   |   April 2, 2013

There may still be snow on the ground, but we’re dreaming of summer. The finishing touches have just been placed on the event marketing for a sophisticated summer party, and it’s time to unveil the result!

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Continued Campaign Success for Como and Sunset Affair   |   May 24, 2012

As we’ve been putting the finishing touches on the Global Adventures reply card for the Como Park Zoo and Conservatory Sunset Affair to send out in a few weeks, we’ve learned the zoo is facing a predicament. A very GOOD predicament. The event is already SOLD OUT.

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Global Adventure: Logo Ideation for Sunset Affair   |   May 3, 2012
The M Group Brand Positioning Como Sunset Affair

We are happy to announce that we are working with Como Park Zoo and Conservatory to create the logo for the 11th annual Travelers Sunset Affair. This year’s theme is Global Adventure, and in preparation, we created three logo concepts to present the Como committee for consideration. Our goal: to set the scene for a wonderful summer evening party.

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Announcing the 2012 Theme of Como’s Travelers Sunset Affair   |   April 18, 2012

As a marketing firm that puts great emphasis on our creative, we always enjoy the beginning phase of a project, where we concept and explore different directions a project could go. As The M Group took on this year’s theme for Como Park Zoo & Conservatory’s Travelers Sunset Affair, it was no different.

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Pioneer Press Covers Como Campaign   |   June 29, 2011

A flock of pink flamingos landed in downtown St. Paul’s Mears Park on Tuesday.
More of the colorful — but plastic — birds will pop up at downtown parks though July 11, all part of a campaign to promote Como Park Zoo and Conservatory. The nonprofit group Como Friends is recording the fanciful travels of the zoo’s actual flamingos in a blog found at

Marketing Campaign by The M Group: A Pack of Pink   |   June 28, 2011
The M Group Sunset Affair Marketing

A flock of plastic flamingos has landed in Mears Park and we know why. Como Zoo and Conservatory is launching an invitational and awareness campaign to its 10th annual summer fundraiser gala, Travelers Sunset Affair: South American Soirée, July 21, and a Community Night, July 11.

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Announcing the 2011 Como Zoo’s Sunset Affair Logo Identity   |   February 16, 2011
The M Group Brand Strategy Como

Announcing this year’s logo for Como Zoo and Conservatory’s Sunset Affair! Many kudos to Garrett Lofgren, our designer who created the beautiful image of a stained-glass flamingo. He did an outstanding job. This year’s theme is South American Soirée. It will be a delightful evening of South American festivities—tango dancers, auction, delicious food and of course flamingos.

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2011 Sunset Affair: Como Zoo and Conservatory Logo Ideas   |   February 10, 2011
The M Group Marketing Strategies Como

For the last few years, we’ve been the marketing partner for Como Park Zoo and Conservatory’s largest fundraiser, Sunset Affair. If you haven’t attended Sunset Affair, it is the summer’s must-attend social engagement. They look to us for the marketing communications plan, design work and public relations for the event, and the theme has just been announced for this year: South American Soirée.

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Como Zoo and Conservatory Partners with The M Group   |   September 14, 2010

MINNEAPOLIS, Sept. 14, 2010 – For a second year, The M Group will be the marketing sponsor for Como Park Zoo and Conservatory’s 2011 Sunset Affair.

“Como Park Zoo and Conservatory is a special place for all of us who live in the Twin Cities,” said The M Group Client Partner Janessa Meyer. “We are happy to support their amazing work, as they continue to provide all of us with a beautiful local, even exotic, destination.”

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Como Zoo Names The M Group as Sunset Affair Marketer for 2nd Year   |   
The M Group Marketing Strategy Como

For our second year, The M Group will be the marketing sponsor for Como Park Zoo & Conservatory’s 2011 Sunset Affair.

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Kare11 Covers Como’s Polar Bear Odyssey   |   May 26, 2010

The Como Zoo in St. Paul is counting down to the June 3rd, 2010 opening of an exhibit that will offer its polar bears a bigger, better environment to live and play.

Como Zoo Names The M Group as 2010 Marketing Sponsor   |   February 23, 2010
Como Friends

MINNEAPOLIS, Feb. 23, 2010 – Como Zoo and Conservatory has named The M Group its new marketing sponsor for Travelers Sunset Affair, the zoo’s premier gala of the year.

“We are very excited to come alongside Como for Travelers Sunset Affair,” said Client Partner Janessa Meyer. “It’s an exquisite night of enjoying the zoo and conservatory and we’re happy to support of the state’s most-visited cultural destination.”

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