Newsroom

5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Facebook Fans = Real Money to Your Business: Find Out Why   |   May 15, 2013

Do you ever wonder if maintaining a Facebook page for your business is really worth the time and energy? We’ve talked before about the importance of having a solid content strategy as part of your social media plan, a task involving no small amount of time and energy. It can be tempting to let your Facebook presence slide, but before you let it go, take note of a new study indicating that Facebook fans are worth real dollars, and they’re only getting more valuable.

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Brands Leverage Social Media in Super Bowl Commercials   |   February 5, 2013
The M Group Social Media Super Bowl

It’s no secret that more and more brands are leveraging social media with other communications to increase customer engagement. This year’s Super Bowl ads highlighted just how seriously big brands are taking social media.

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Logo Design: How Colors Guide Consumers   |   June 22, 2012
The M Group Brand Strategy Color

Animals in the natural world use color signals to communicate important messages to each other. The bright colors of poison dart frogs warn of their danger to predators, red berries stand out and animals notice them, and male Birds of Paradise put on a colorful show for their females. Communicating through color is not only for the animals. Clearly, visual cues help people navigate modern life, too.

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Marketing History: Commercializing Father’s Day   |   June 13, 2012
The M Group Father's Day Marketing

We love our dads, but as much as we may like to think we would have celebrated them anyway, Father’s Day really was cemented in Americana culture by some very smart men’s retailers.

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Using Pinterest as a Marketing Tool   |   May 16, 2012

Since its launch in 2010, Pinterest has been considered one of the fastest growing social media sites. As a visual board with over 11 million users, Pinterest allows participants to pin interesting pictures, blogs, videos or sites as well as re-pin posts that other users have pinned. This new and innovative way of collecting digital information has opened the door for people to share interests, ideas and dreams with the world. Ultimately, Pinterest allows users to express their inner voice, something which businesses might oversee.

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Brand Differentiation: Reposition for Relevance   |   November 1, 2011
The M Group Brand Strategy Differentiation

In marketing, we often ask our clients how their brand is different from their competitors. Brand differentiation means finding that magical golden nugget that sets their business apart from every other competitor, and building communications around it. In a crowded market, differentiation is fundamental to business success.

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Brand Engagement: Building Relationships with Your Target Audience   |   October 27, 2011
The M Group Social Media Plan Business-to-Consumer

The digital revolution has spawned thousands of tools for brands to connect with their customers. Mobile, social and digital have become the way of life for the everyday consumer. Many companies have jumped into social media knowing it’s important, but still not quite sure why or how to use the available tools. The key to using social media is executing against the brand’s larger marketing strategy. In the end, the latest digital tools are only tactics to engage consumers and build relationships with their target audience.

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Digital Marketing is Changing   |   June 6, 2011
The M Group Marketing Strategy Digital

This year’s Mashable Connect conference just concluded at Walt Disney World, and we liked what the keynote speaker, Havas and Euro RCSG CEO David Jones, had to say about the changes in the marketing industry brought on by the sea change of digital tools. He identified five specific trends that all point to one thing: the digital revolution is every bit as tidal shifting as the Industrial Revolution was in the 18th century.

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Rethinking the Brand Voice: Business Polishes Its Approach   |   January 5, 2010
A Capacity for Caring

When a small company decides to differentiate itself from the competition by use of a unified brand voice, the results can be dramatic.

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Furthering the Brand Strategy in 2010   |   October 2, 2009
Furthering Brand Strategy in 2010

It’s never too early to set goals for the New Year. Change in the marketplace happens at a faster pace than ever before, so it’s important to evolve the brand strategy. To sustain the health of your brand, look at what has worked in the past and consider how to meet consumers’ demands. Remember that a brand strategy is a dynamic plan, requiring repeated finessing to adapt to the fluctuations of your target market. Here are a few steps to help you outline a redefined brand strategy for 2010:

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