Newsroom

Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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Marks of a Great Logo   |   July 10, 2013
The M Group Logo Brand Positioning

We’re all familiar with the logos that are adored as icons by graphic designers and marketers alike: the Nike swoosh, the NBC peacock, and the Target bullseye, among others. Although it can be easy to think of this caliber of logo as an unattainable gold standard, it turns out that the same qualities which make big brand logos iconic are the same things you should look for when thinking about a logo design for any business, no matter how small or large.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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SPACC Features Business Success of The M Group   |   July 1, 2013

We’re honored to be highlighted as a “Member Success Story” in the July issue of Nexus, a publication of the Saint Paul Area Chamber of Commerce. Check out the feature starting on page 9 in this month’s issue of Nexus.

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Why Your Brand Needs a Consistent Visual Identity   |   June 26, 2013
The M Group Brand Strategy Consistent

When you think about a brand’s identity, the first thing that springs to mind is probably a logo. But effective branding goes much deeper than just a logo.

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Content Marketing Case Study: Reinforcing your Company’s Expertise   |   April 18, 2013

Last week, we talked about how content marketing helps businesses position their brands as knowledgeable and trustworthy in the minds of their target audience. Today, we’re going to look at an example of a company that has been especially successful in content marketing as part of their brand strategy.

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Own Your Target Audience Through Content Marketing   |   April 11, 2013

Why Content Marketing is Worth Your Time

The term “content marketing” has generated a lot of buzz in recent years, so what’s all the hype about? It turns out that in addition to the “soft” benefits such as more engaged prospects and increased public trust, content marketing provides a concrete return on investment. In fact, content marketing produces 3 times more leads per dollar than other forms of marketing.

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Create Brand Champions to Tell Your Story through Social Media   |   August 2, 2012
The M Group Social Media Plan Brand

Earlier this week, I talked about telling a good brand story to encourage interaction with your customers. The more connected a person feels to a brand, the more he or she is likely to champion your message and tell it for you.

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Social Media Connects Businesses with Consumers   |   July 30, 2012

We all love the epic stories we heard in our childhood–the bravery of Robin Hood, the magic and romanticism of Cinderella, the heroism of Superman. The story lines catch our attention and give flight to our fancy. Even if you haven’t read a fairy tale in years, chances are you still like a good story, albeit maybe not so enthralling (I’m an Office fan myself, I admit it).

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Incorporating User-Generated Content into a Brand Strategy   |   October 9, 2011
The M Group Brand Strategy User-Generated Content

When it comes to your brand’s social media plan and content strategy, it can be daunting to think of giving your customers a voice on the corporate website. However, positive or negative, people are talking about your brand in forums, blogs and social media circles. They’re sharing their opinions about your brand on everything from your customer service, product offerings, wait times in store or on the phone, usefulness and efficiencies of your employees and more. And they’re doing it without being asked. Who put a quarter in customers today?

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