Newsroom

Anti-Child-Abuse Ad Uses Innovative Technology to Show Dual Message   |   May 9, 2013
The M Group

Determining the best media to reach the target audience is crucial to any successful marketing campaign and strategy. But what if you need to not only reach your target audience, but hide your message from another portion of the population? ANAR, a Spanish organization for abused children, is using an old technology in an innovative way with a new campaign carefully crafted to reach their target audience—and no one else.

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Announcing the 2013 Theme of Como’s Travelers Sunset Affair   |   April 2, 2013

There may still be snow on the ground, but we’re dreaming of summer. The finishing touches have just been placed on the event marketing for a sophisticated summer party, and it’s time to unveil the result!

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Driving Business Revenue through Social Media Marketing   |   September 21, 2012
The M Group Social Media Plan Revenue

If you’ve been wondering whether social media actually pays off when it comes to the bottom line for your business, the answer is yes.

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Social Media Strategy: Foursquare for Business, Part 2   |   June 29, 2012
The M Group Social Media Plan Business

Millions of people are using Foursquare today, creating a great entry-point for businesses to interact with their customers and drive revenue through real-time engagement. With a well-defined social media strategy, an established brand voice, and the right engagement tactics, interacting with your customers via Foursquare could result in a stampede of traffic to your business.

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Marketing History: Commercializing Father’s Day   |   June 13, 2012
The M Group Father's Day Marketing

We love our dads, but as much as we may like to think we would have celebrated them anyway, Father’s Day really was cemented in Americana culture by some very smart men’s retailers.

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Continued Campaign Success for Como and Sunset Affair   |   May 24, 2012

As we’ve been putting the finishing touches on the Global Adventures reply card for the Como Park Zoo and Conservatory Sunset Affair to send out in a few weeks, we’ve learned the zoo is facing a predicament. A very GOOD predicament. The event is already SOLD OUT.

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Online Radio: A New Space for Targeted Internet Marketing   |   May 21, 2012
The M Group Marketing Strategies Internet Radio

Companies spend hundreds of thousands of dollars on commercials for broadcast radio annually. However, while broadcast will likely be around for a while to come, it’s being increasingly crowded by alternatives, not the least of which is online radio.

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Using Pinterest as a Marketing Tool   |   May 16, 2012

Since its launch in 2010, Pinterest has been considered one of the fastest growing social media sites. As a visual board with over 11 million users, Pinterest allows participants to pin interesting pictures, blogs, videos or sites as well as re-pin posts that other users have pinned. This new and innovative way of collecting digital information has opened the door for people to share interests, ideas and dreams with the world. Ultimately, Pinterest allows users to express their inner voice, something which businesses might oversee.

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Creating a Marketing Calendar Pt 2   |   April 24, 2012
The M Group Marketing Strategy Content

Last week, we discussed the importance of developing a content strategy to drive brand awareness, build your reputation and reinforce your market positioning. This week, we want to focus on another element of your content strategy: communicating it. Content is not meant to be created, then launched aimlessly. Once you’ve started to tend your “content garden,” the next step is to share it with the target audience. Your content strategy is only as effective as your ability to deliver
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Email Permissions Pt. 2: Inbound Marketing Starts with Permission   |   March 15, 2012
The M Group Email Marketing Permissions

(Whitney here) I remember the first boy who ever kissed me. He chased me all around my second-grade classroom for weeks. Finally, one day, I tripped and he took the opportunity to make his move. If only he had realized I wasn’t running because I disliked him, he just needed to ask permission to give me a peck on the cheek.

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Email Permissions Pt. 1: Treat Your Marketing Emails Like Treasure   |   March 8, 2012
The M Group Email Marketing Strategy

You know the experience. You’re at an event, see a special offer, enter a contest or ask for information from a vendor. It would be nice if those sign-ups were one-time communications, but all too often, you find you’ve become the newest member of some email list, with reams of irrelevant emails filling your inbox.

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Looking Back: A History of Marketing   |   February 9, 2012
The M Group Marketing Strategy History

Marketing consultants and agencies have been busy ever since people have been selling their wares. We’ve certainly come a long way since the Gutenberg press started us down the road of printed advertising. These days, a smart marketing strategy requires fast-paced adaptions as new technologies change the way we communicate our clients’ messages. This is a great recap of the evolution of marketing.

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Your Product Is Your Advertising: Managing the Brand Promise   |   December 1, 2011
The M Group Brand Positioning Advertising

Digital and social media channels have fundamentally changed marketing and advertising. In old times, the question all marketers asked was, “How do we make people think of our product?” That was the day of one-sided, hard-sell messaging. The product and the marketing were seen as separate things. Less important was what the consumer thought after buying the product; the thing that sold was the message.

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Brand Positioning and Cyber Monday Hype   |   November 28, 2011
The M Group Brand Positioning Cyber Monday

People like their specialty shopping days, whether or not they’re the best deals of the year. Today, the retail world is celebrating Cyber Monday, a shopping holiday that marketing launched to prominence. Earlier this month, T-Mobile celebrated “Magenta Saturday” and Mattel offered “Pink Thursday” and “Blue Friday.” In December, Gander Mountain will offer “Camo Thursdays.”

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