Newsroom

Maintaining Search Rankings when Refreshing a Website   |   December 6, 2012
The M Group Website Redesign Search

One of the most important–and often overlooked–elements of a website redesign is maintaining the search rankings from the old website that have taken years to build. An updated design and better functionality can reinforce a brand and make a powerful statement about your company’s competitiveness. A refresh must also take into consideration the elements of the site where changes should be avoided–the content that has been indexed by directories and search spiders.

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Furthering Your Marketing Strategy with a Great Email Program   |   December 4, 2012
The M Group Website Redesign Email

As part of our ongoing series on website redesign, we thought we’d focus on a related track: email marketing. Any company’s marketing communications should consider how they plan to drive traffic to their website once it’s launched. Email is one of the most important and cost-effective elements of a lead-nurturing plan.

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Content is King: How a Content Strategy Attracts and Converts Clients   |   November 14, 2012

You’ve heard it before, but the principle holds true—Content is King. Without content, customers have no way of organically finding your business or knowing what you’re all about. Creating and publishing fresh content relevant to both your business and to prospects, is critical to lead generation. Are you the one in charge of this for your business? It takes time and effort to create content that fits your overall marketing strategy, but the benefits of converting a lead to a prospect to a customer are all within reach with an effective content strategy.

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Client Borrow Baby Couture Featured on Today Show   |   November 13, 2012

MINNEAPOLIS, November 13, 2012 – This morning, the Today Show featured The M Group’s client Borrow Baby Couture in a segment about the growing rental clothing market. The piece marked the most popular online websites, giving viewers a preview of the baby and children’s designer clothing BBC offers.

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Website Redesign Lessons from the Barbershop   |   November 11, 2012
The M Group Website Redesign SEO

Welcome to Movember. In celebration of this month, we’ve got some tips for your website redevelopment related to your ‘stache. Let’s say you’re thinking about redesigning your website. Did you know that the challenge of keeping your brand recognizable while creating a whole new look for your website is a lot like growing a beard?

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Website Redesign and the Homepage: Lessons in Attraction   |   November 6, 2012
The M Group Website Redesign Homepage

Does your website present your company in a way that showcases all of your key attributes? Now picture this. Your website is a high school dance, and your home page is how you ask your customer to prom. We all ask ourselves, what does it take to impress that customer so they’ll go to our dance with us?

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