Newsroom

Why Marketing Strategy Always Precedes Sales   |   August 7, 2009

In any business, the goal is the sale. The most important part of a sale is making an emotional connection. We can talk gimmicks and deals all we want, but at the end of the day, people buy into what they trust or what makes them feel happy. The mind will only take a person so far on the path to commitment—the point of sale comes at the point of belief.

» Continue Reading

Client Nicety of Choice: Cupcakes as Brand Voice   |   June 5, 2009

We’d like to take a moment to acknowledge a heretofore-unknown weapon in the businessperson’s client-relationship-building arsenal: the cupcake.

» Continue Reading

Improving User Experience through Strategic Navigation Design   |   May 7, 2009

An intuitive and user-friendly website is much more than a pile of pages linked together and given a pretty background. Just like a good highway system, when a site is successful, you know the builders of it put the user at the center of all decisions, including navigation, architecture and design.

» Continue Reading

Accessibility for the Future   |   May 2, 2009
PACER Center

MINNEAPOLIS, May 2, 2009 – At PACER Center’s 27th Annual Benefit, The M Group with PACER, and its Simon Technology Center, announce it’s effort to create accessible interactive applications for multi-touch devices and computers that are touch enabled, including Microsoft Surface computing. The M Group will showcase a multi-touch application on Microsoft Surface at the Annual Benefit Saturday, May 2nd, held at the Minneapolis Convention Center.

» Continue Reading

Marks of a Great Local Print Shop: Plain as the Ink on Your Face   |   April 30, 2009

There are over 35,000 commercial printers in the United States, and the Twin Cities is the largest hub for commercial printers. When it comes to finding one to suit our clients’ needs, The M Group considers Product, Capabilities, Price, Press Checks and Turnaround.

» Continue Reading

Some Thoughts on the State of the Commercial Arts in the Twin Cities   |   March 13, 2009

Our hometown of Minneapolis has long been considered a hub of rich culture and arts. Conde Nast Traveler recently called it “the Midwest’s cultural capital” and the New York Times commented a few months ago that, “Many cities in the middle of the country boast their ‘great theater,’ but Minneapolis lives up to its rhetoric…”

» Continue Reading