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Rethinking the Brand Voice: Business Polishes Its Approach   |   January 5, 2010
A Capacity for Caring

When a small company decides to differentiate itself from the competition by use of a unified brand voice, the results can be dramatic.

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Not an Advertising Strategy, Just Pure Ad Fun: Nolan’s Cheddar   |   December 24, 2009
Nolan's Cheddar

A board of European television ad gurus has awarded the 2010 Best Advertisement Award to London-based filmmaker John Nolan (Harry Potter, Dr. Who)—for an ad that isn’t even real.

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Improve Your Use of Social Media, Increase Your Social Media Metrics   |   November 8, 2009
Social Media Marketing

Social media is the key to relevance in today’s marketplace—especially for advertisers. Get it, and you open up your target audience for amazing buy-in.

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Furthering the Brand Strategy in 2010   |   October 2, 2009
Furthering Brand Strategy in 2010

It’s never too early to set goals for the New Year. Change in the marketplace happens at a faster pace than ever before, so it’s important to evolve the brand strategy. To sustain the health of your brand, look at what has worked in the past and consider how to meet consumers’ demands. Remember that a brand strategy is a dynamic plan, requiring repeated finessing to adapt to the fluctuations of your target market. Here are a few steps to help you outline a redefined brand strategy for 2010:

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Strategists from The M Group to Speak at Developers Conference   |   September 30, 2009

MINNEAPOLIS, Sept 30, 2009 – The M Group Creative will speak at the Minnesota Developers Conference (MDC) put on by ilm services and held at the McNamara Alumni Center on the campus of the University of Minnesota. This year’s conference centers around green technology: Code Clean, Think Green. Event speakers will discuss innovative ways developers are “going green” and some of the best practices associated with these trends.

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Prioritize Your Content Strategy: Relevance of the Fold   |   September 25, 2009
Relevance of the Fold

To scroll or not to scroll is sooner or later a question web designers must address. In the early years of the Web, the mid-90s, studies showed general consensus was that information should remain above the fold, and scrolling functionality was highly discouraged. However, by the end of the decade, people had become accustomed to scrolling (one of the few user behaviors to evolve relatively quickly), prompting usability researcher and consultant Jakob Nielsen to retract his no-scroll design requirement.

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