Content Strategy: Every Brand Needs One   |   June 11, 2010
The M Group Content Strategy

As a kid, my friend and I used to commiserate about the endless recitations about history, news, politics, or whatever else that both our fathers would make at the dinner table. They would expostulate long after the plates were cleared, while our eyes would glaze over. My friend and her siblings finally concocted a jovial little saying for their dad when he was about to launch into another story about his days in the Navy.

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The M Group Equips Mall of America® with Mobile Technology   |   May 28, 2010

BLOOMINGTON, MINN., May 28, 2010 – Looking to link real life with the digital world, Mall of America® is announcing collaboration with Microsoft Tag. Among the first shopping centers to utilize the Microsoft Tag technology, Mall of America hopes to revolutionize how consumers can interact with its tenants.

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Kare11 Covers Como’s Polar Bear Odyssey   |   May 26, 2010

The Como Zoo in St. Paul is counting down to the June 3rd, 2010 opening of an exhibit that will offer its polar bears a bigger, better environment to live and play.

The M Group to Bring New Strategies on Digital Marketing   |   May 12, 2010

SAINT PAUL, MINN., April 15, 2010 –The M Group will speak at the Chamber U Workshop presented by the St. Paul Area Chamber of Commerce on May 12, 2010 at 7:30 a.m.. The focus of the session is to help attendees develop a new approach to connecting with their customers in today’s digital age. Specifically, the workshop emphasizes ways for businesses to maneuver the ever-changing media landscape and strategically connect to customers through both traditional and non-traditional media channels.

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Driving Brand Interaction with QR Codes   |   March 15, 2010

As seen in magazines, restaurant menus, television commercials and sidewalk signs, these 2D “Quick Response” bar codes have quickly gained popularity. With a click of your mobile camera, the QR code reader leads to an website, video stream, presents a coupon, or delivers a downloadable audio track.

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Como Zoo Names The M Group as 2010 Marketing Sponsor   |   February 23, 2010
Como Friends

MINNEAPOLIS, Feb. 23, 2010 – Como Zoo and Conservatory has named The M Group its new marketing sponsor for Travelers Sunset Affair, the zoo’s premier gala of the year.

“We are very excited to come alongside Como for Travelers Sunset Affair,” said Client Partner Janessa Meyer. “It’s an exquisite night of enjoying the zoo and conservatory and we’re happy to support of the state’s most-visited cultural destination.”

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