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Como Zoo Names The M Group as Sunset Affair Marketer for 2nd Year   |   September 14, 2010
The M Group Marketing Strategy Como

For our second year, The M Group will be the marketing sponsor for Como Park Zoo & Conservatory’s 2011 Sunset Affair.

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Color’s Role in Brand Recognition: The Silent Language   |   August 27, 2010

Time for color theory in design, the silent language. Color evokes emotions (the feel of awe watching a crimson sunset on the beach). It can awaken the senses (ew, that brown banana is past its prime) and non-verbally communicate attributes of the brand (the security found in…). Ultimately, color selection in logo identity development and a brand’s creative assets have meaning and strategic relevance to the business.

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Three Decades of Technology: The History of a Lifetime   |   August 22, 2010

Bill Buxton, Microsoft researcher and writer, has created his own online museum of the technology he’s witnessed over the last few decades. These are just a few of the fun gadgets you’ll find at his site.

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Refreshing a Brand? It’s More than Just Creating a New Logo Alone   |   August 17, 2010

When a client wants to refresh their brand image, this sometimes means a new logo identity but often what they’re asking for is help to claim a unique positioning in the marketplace for their brand. Many businesses undergo a ‘brand refresh’ because of a need to change the perception of their brand in the minds of consumers, shareholders, employees and other key stakeholders. This could be the result of a merger or acquisition, or the business soaring to new heights in the marketplace. Whatever the reason for the brand refresh, The M Group starts with a strategic planning effort called Discovery.

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Developing Social Media Presence: 7 Tips for Facebook Marketing   |   August 15, 2010

As web users move further away from the static web and more into the daily use of social networking and web apps, social media marketing continues to be more important than ever before. When it comes to Facebook, the strategy rests on the basic components of a fan page. Understand the purpose of each component and you have the basis of a solid marketing channel.

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Digital Trends: Opportunity for Mobile Advertising   |   June 29, 2010

The Wild West of online advertising is about to enter its golden age, thanks to the continued explosion of mobile marketing and e-commerce, according to predictions by Mary Meeker, Morgan Stanley global technology analyst. She recently spoke on Internet Trends at the Conversational Marketing Summit in New York.

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