Global IT Firm Partners with The M Group for Rebranding and Website   |   March 1, 2011

MINNEAPOLIS, March 1, 2011 – Interactive design agency The M Group launches the new website for U.S.-based global healthcare consulting firm, Aspen Advisors.

At the forefront of IT innovation in the healthcare industry, Aspen Advisors sought to build its website, originally a simple brochure online, into an online platform that could better represent the company’s presence in the marketplace.

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Announcing the 2011 Como Zoo’s Sunset Affair Logo Identity   |   February 16, 2011
The M Group Brand Strategy Como

Announcing this year’s logo for Como Zoo and Conservatory’s Sunset Affair! Many kudos to Garrett Lofgren, our designer who created the beautiful image of a stained-glass flamingo. He did an outstanding job. This year’s theme is South American Soirée. It will be a delightful evening of South American festivities—tango dancers, auction, delicious food and of course flamingos.

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In the Icon-Making Business: Creating a Company’s Brand Essence   |   February 11, 2011
The M Group Brand Positioning Iconic

I love the word iconic. In a business sense, icons are those recognizable brand marks that represent the image and essence of a product, service or company.

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2011 Sunset Affair: Como Zoo and Conservatory Logo Ideas   |   February 10, 2011
The M Group Marketing Strategies Como

For the last few years, we’ve been the marketing partner for Como Park Zoo and Conservatory’s largest fundraiser, Sunset Affair. If you haven’t attended Sunset Affair, it is the summer’s must-attend social engagement. They look to us for the marketing communications plan, design work and public relations for the event, and the theme has just been announced for this year: South American Soirée.

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The M Group Launches Designer Handbag Website   |   February 5, 2011

MINNEAPOLIS, Feb. 5, 2011 – The M Group announces the launch of, the retail website of Minneapolis handbag designer Bridget Connell. The website launch is in concert with her 2011 line of handbags, consisting of different colors, sizes, leathers and patterns.

The M Group developed the marketing strategy, brand’s creative direction, and website, including producing the photo shoots to capture the beauty of Connell’s handbags in luscious outdoor scenes and in close-up detail.

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Twin Cities Metro Magazine Highlights bc designs’ 2011 line   |   January 26, 2011

The average woman’s purse is a disorganized mess of receipts, too many pens, papers that might be important, makeup with questionable expiration dates, a cell phone and a wallet. Bridget Connell, of Southwest Minneapolis, has listened to the pleas of these purses’ owners, and is launching bc designs, her line of chic, stylish handbags for on-the-go women, in February.