The M Group Educates Insurance Pros on Marketing to Millennials   |   November 22, 2011

MINNEAPOLIS, Nov. 22, 2011 – Millennials, teens to under-30 adults, are a burgeoning buying power and an emerging workforce, outnumbering the Baby Boomers at 70+ million strong. Praised for their optimism, grasp of technology and ability to collaborate, Millennials are also thought to exhibit less-than-ideal professionalism, work ethics, independent and critical thinking skills.

The M Group will speak to the Minnesota chapter of the National Association of Insurance and Financial Advisors, educating this group on the Millennial generation as it pertains to their industry.

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The M Group Receives 2011 Deubener Award   |   November 4, 2011

MINNEAPOLIS, Nov. 4, 2011 – Announced at the Saint Paul Area Chamber of Commerce’s Honors Gala, held at the Landmark Center on November 3rd, 2011, The M Group was awarded the Deubener Award.

At last night’s gala, guests heard from Saint Paul Mayor Chris Coleman, Saint Paul Area Chamber President Matt Kramer, Saint Joseph’s Hospital CEO Sara Criger, Saint Paul Hotel General Manager David Miller, and other leaders promoting growth and innovation in business…

2011 Deubener Awards Selects The M Group   |   
The M Group Deubener Award

We are just delighted to have been selected as the 2011 Deubener Award Winner announced at the Saint Paul Area Chamber of Commerce’s Honors Gala, held at the Landmark Center on November 3rd, 2011.

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Choosing the Right Advertising Agency or Marketing Firm   |   November 3, 2011
The M Group Marketing Strategies Agency

When it comes to selecting a marketing partner, the decision is critical to the business’s bottom line. In a saturated and competitive market, it’s imperative that your agency understands your business challenges and can meet them head-on. Finding a strategic marketing agency will take some time, but it should result in a partnership that fits your organization structure, culture and vision.

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Brand Differentiation: Reposition for Relevance   |   November 1, 2011
The M Group Brand Strategy Differentiation

In marketing, we often ask our clients how their brand is different from their competitors. Brand differentiation means finding that magical golden nugget that sets their business apart from every other competitor, and building communications around it. In a crowded market, differentiation is fundamental to business success.

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Brand Engagement: Building Relationships with Your Target Audience   |   October 27, 2011
The M Group Social Media Plan Business-to-Consumer

The digital revolution has spawned thousands of tools for brands to connect with their customers. Mobile, social and digital have become the way of life for the everyday consumer. Many companies have jumped into social media knowing it’s important, but still not quite sure why or how to use the available tools. The key to using social media is executing against the brand’s larger marketing strategy. In the end, the latest digital tools are only tactics to engage consumers and build relationships with their target audience.

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