Newsroom

SEO: Positioning a Website for Search and Discovery   |   January 12, 2012
The M Group Website Development SEO

The good ol’ game of hide and seek. You thought those were for your childhood days, but little did you know then that as a marketer you would play this game in a whole new way as an adult. A new website will only take your brand so far. Don’t forget the importance of a Search Engine Optimization strategy and plan when completing a web refresh.

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The M Group Announces New Client, Tech Company CRAM™   |   January 6, 2012

MINNEAPOLIS, Jan. 9, 2012 – CRAM™, a revolutionary technology platform, will debut Venu, its digital entertainment system at the 2012 International Consumer Electronics Show (CES) in January. The M Group is proud to add CRAM™ to its client roster list.

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Brand Engagement: Understanding the Millennial Mindset   |   December 29, 2011
The M Group Millenial Technology

Millennials are growing up, and that means marketers and employers must understand this huge generation, including factors that make them unique. Millennials are far more apt to purchase from brands that succeed in engaging them and building rapport than those that try and force a message purely from an authoritative position. Perhaps the most important insight for marketers into the Millennial mindset is that it takes an altogether new kind of approach to reach them.

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Getting Down to Brass Tacks: Managing Marketing Projects   |   December 7, 2011
The M Group Manage Marketing Projects

reat marketing involves people who know their roles, are specialists in their field, but more than that, great marketing and advertising need the expert skill of project management leading the way. It’s the secret ingredient for an all-around smoother marketing experience. Behind any great campaign, you can bet a solid process and efficient systems have been the guiding force.

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Your Product Is Your Advertising: Managing the Brand Promise   |   December 1, 2011
The M Group Brand Positioning Advertising

Digital and social media channels have fundamentally changed marketing and advertising. In old times, the question all marketers asked was, “How do we make people think of our product?” That was the day of one-sided, hard-sell messaging. The product and the marketing were seen as separate things. Less important was what the consumer thought after buying the product; the thing that sold was the message.

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Brand Positioning and Cyber Monday Hype   |   November 28, 2011
The M Group Brand Positioning Cyber Monday

People like their specialty shopping days, whether or not they’re the best deals of the year. Today, the retail world is celebrating Cyber Monday, a shopping holiday that marketing launched to prominence. Earlier this month, T-Mobile celebrated “Magenta Saturday” and Mattel offered “Pink Thursday” and “Blue Friday.” In December, Gander Mountain will offer “Camo Thursdays.”

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