Newsroom

Newest Additions at The M Group   |   April 9, 2012

Two talented individuals have joined The M Group for this spring’s internship and we’re thrilled to have them among our ranks.

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Creating a Marketing Calendar Pt 1   |   April 5, 2012
SEO Marketing Strategy

The name of the game in driving brand awareness is through content. Creating informed and insightful content is the first step in an effective strategy to build your reputation, establish your unique marketplace position and achieve your lead generation goals. When discussing content strategies with our clients, often we draw the analogy of planting a “content garden.” This is an effort to develop meaningful information about the brand that connects with the target audience at different phases in the buying lifecycle. More than generating copy for a brochure, developing content for your brand extends through many media channels, both online and offline. But once you create it, you need to drive eyeballs to it, and that requires optimizing and promoting it through your communication channels. The more successfully you do this, the more your content–and your brand–will surface to a wider audience.

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Email Permissions Pt. 3: Inbound Marketing Etiquette for Email   |   March 22, 2012
Email Marketing Strategies Opt-in

Email is one of the tools of inbound marketing. There are very specific rules of the game. Failing to play by those rules can quickly give a company a bad rap. Over the past couple of weeks, we’ve discussed both the frustrating experience of receiving irrelevant emails and the importance of asking permission from your contacts when adding them to a company mailing list.

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Just in Time for Spring: Welcoming Facebook Covers   |   March 19, 2012

Facebook is changing its layout for Pages on March 30, and we are ready. We wanted to come up with a creative way to celebrate the change, and this early spring proved to be the perfect inspiration. Because of the unseasonably warm weather, we decided our new Facebook cover page could reflect the changing seasons. Over the next two weeks, our Facebook covers will change each day.

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Email Permissions Pt. 2: Inbound Marketing Starts with Permission   |   March 15, 2012
The M Group Email Marketing Permissions

(Whitney here) I remember the first boy who ever kissed me. He chased me all around my second-grade classroom for weeks. Finally, one day, I tripped and he took the opportunity to make his move. If only he had realized I wasn’t running because I disliked him, he just needed to ask permission to give me a peck on the cheek.

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Email Permissions Pt. 1: Treat Your Marketing Emails Like Treasure   |   March 8, 2012
The M Group Email Marketing Strategy

You know the experience. You’re at an event, see a special offer, enter a contest or ask for information from a vendor. It would be nice if those sign-ups were one-time communications, but all too often, you find you’ve become the newest member of some email list, with reams of irrelevant emails filling your inbox.

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