Using Pinterest as a Marketing Tool   |   May 16, 2012

Since its launch in 2010, Pinterest has been considered one of the fastest growing social media sites. As a visual board with over 11 million users, Pinterest allows participants to pin interesting pictures, blogs, videos or sites as well as re-pin posts that other users have pinned. This new and innovative way of collecting digital information has opened the door for people to share interests, ideas and dreams with the world. Ultimately, Pinterest allows users to express their inner voice, something which businesses might oversee.

» Continue Reading

Global Adventure: Logo Ideation for Sunset Affair   |   May 3, 2012
The M Group Brand Positioning Como Sunset Affair

We are happy to announce that we are working with Como Park Zoo and Conservatory to create the logo for the 11th annual Travelers Sunset Affair. This year’s theme is Global Adventure, and in preparation, we created three logo concepts to present the Como committee for consideration. Our goal: to set the scene for a wonderful summer evening party.

» Continue Reading

The M Group Adds Borrow Baby Couture to Client Roster   |   April 30, 2012

MINNEAPOLIS, April 30, 2012 – Borrow Baby Couture, a high-end children’s clothing retailer, is preparing for a national campaign launch in June 2012. The M Group is excited to be awarded the website redesign and development to create a contemporary and unique design for their website.

The M Group Creative is collaborating with Borrow Baby Couture to help them in their brand development and website design to create a name for themselves in a new market.

» Continue Reading

Creating a Marketing Calendar Pt 2   |   April 24, 2012
The M Group Marketing Strategy Content

Last week, we discussed the importance of developing a content strategy to drive brand awareness, build your reputation and reinforce your market positioning. This week, we want to focus on another element of your content strategy: communicating it. Content is not meant to be created, then launched aimlessly. Once you’ve started to tend your “content garden,” the next step is to share it with the target audience. Your content strategy is only as effective as your ability to deliver
Read More.

Announcing the 2012 Theme of Como’s Travelers Sunset Affair   |   April 18, 2012

As a marketing firm that puts great emphasis on our creative, we always enjoy the beginning phase of a project, where we concept and explore different directions a project could go. As The M Group took on this year’s theme for Como Park Zoo & Conservatory’s Travelers Sunset Affair, it was no different.

» Continue Reading

PrayerWorks! Receives 1 Million Prayers   |   April 10, 2012

A year ago, we partnered with radio station 98.5 KTIS to develop the PrayerWorks! iPhone app and mobile website. Now, we’re celebrating the news that 1 Million prayers have been shared through PrayerWorks! the online community for people to share needs and support each other through prayer.

» Continue Reading