If you do any kind of business online—and these days, one would be hard-pressed to find a business that didn’t—then it’s critical to map out your integrated marketing strategy to achieve maximum ROI for the best dollar spend.
Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.
We’re all familiar with the logos that are adored as icons by graphic designers and marketers alike: the Nike swoosh, the NBC peacock, and the Target bullseye, among others. Although it can be easy to think of this caliber of logo as an unattainable gold standard, it turns out that the same qualities which make big brand logos iconic are the same things you should look for when thinking about a logo design for any business, no matter how small or large.
How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.
We’re honored to be highlighted as a “Member Success Story” in the July issue of Nexus, a publication of the Saint Paul Area Chamber of Commerce. Check out the feature starting on page 9 in this month’s issue of Nexus.