In a world where online search has become the go-to method of finding information, having your business accessible via search engine is key to a successful brand strategy. The most informative, beautifully designed, user-friendly website won’t help attract new business if it isn’t SEO-friendly. If you want people who are in need of your products or services to be able to find your business, your website needs to be optimized for maximum searchability
Do you ever wonder if maintaining a Facebook page for your business is really worth the time and energy? We’ve talked before about the importance of having a solid content strategy as part of your social media plan, a task involving no small amount of time and energy. It can be tempting to let your Facebook presence slide, but before you let it go, take note of a new study indicating that Facebook fans are worth real dollars, and they’re only getting more valuable.
Determining the best media to reach the target audience is crucial to any successful marketing campaign and strategy. But what if you need to not only reach your target audience, but hide your message from another portion of the population? ANAR, a Spanish organization for abused children, is using an old technology in an innovative way with a new campaign carefully crafted to reach their target audience—and no one else.
MINNEAPOLIS, April 29th, 2013 – On Friday, The M Group launched the My Wine Lists app for WineTable.com on Windows phone. This app makes remembering your favorite wines and finding food pairings easy. You’ll love tracking vino and sharing with your friends almost as much as you love drinking the wine.
Last week, we talked about how content marketing helps businesses position their brands as knowledgeable and trustworthy in the minds of their target audience. Today, we’re going to look at an example of a company that has been especially successful in content marketing as part of their brand strategy.
Why Content Marketing is Worth Your Time
The term “content marketing” has generated a lot of buzz in recent years, so what’s all the hype about? It turns out that in addition to the “soft” benefits such as more engaged prospects and increased public trust, content marketing provides a concrete return on investment. In fact, content marketing produces 3 times more leads per dollar than other forms of marketing.