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Why a Marketing Strategy Always Matters. Always.   |   August 22, 2013
CheckerBoardMarketingStrategy

If you do any kind of business online—and these days, one would be hard-pressed to find a business that didn’t—then it’s critical to map out your integrated marketing strategy to achieve maximum ROI for the best dollar spend.

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Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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Marks of a Great Logo   |   July 10, 2013
The M Group Logo Brand Positioning

We’re all familiar with the logos that are adored as icons by graphic designers and marketers alike: the Nike swoosh, the NBC peacock, and the Target bullseye, among others. Although it can be easy to think of this caliber of logo as an unattainable gold standard, it turns out that the same qualities which make big brand logos iconic are the same things you should look for when thinking about a logo design for any business, no matter how small or large.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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SPACC Features Business Success of The M Group   |   July 1, 2013
The_M_Group_SPACC

We’re honored to be highlighted as a “Member Success Story” in the July issue of Nexus, a publication of the Saint Paul Area Chamber of Commerce. Check out the feature starting on page 9 in this month’s issue of Nexus.

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July 4th by the Numbers   |   
The M Group July 4th Infographic

Did you know that President Calvin Coolidge was born on July4th, and Presidents John Adams, Thomas Jefferson, and James Monroe died on July 4th? Read on for more fun facts about Independence Day.

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