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MINNEAPOLIS, Sept. 20, 2011 – myEventConnect.com partners with The M Group, to launch an online community for senior event planners and recreation directors to connect with vendors, venues and others in the senior living industry.
As the evolution of online participation continues, a growing number of The M Group’s clients are enlisting the agency to develop web-based applications, interactive tools, and niche social networks, on behalf of their brands. myEventConnect provides an online community for people within their industry to collaborate and share in ways that haven’t been possible until now. Some of the features the web platform incorporates are the systems and processes needed to connect planners and providers through a streamlined, cohesive experience.
The M Group has worked closely with myEventConnect to develop the social network as well as a multi-tiered strategic marketing effort to launch the website.
“The M Group was instrumental in providing the marketing strategy, user-experience, and technical know-how to develop our idea into a viable business offering,” says myEventConnect President Nicole Will. “They walked with us from business plan to product completion and have been professional, timely and thoughtful. The design and development are everything we wanted to grow our business. We chose to work with The M Group based on their excellent track-record and past business successes.”
myEventConnect offers vendors and venues in entertainment, education, health, wellness, creative arts, spirituality and other categories an opportunity to more easily connect with senior industry professionals. Event planning professionals can easily search, book, rate and review the event providers and venues. This is a seamless way for recreation directors to plan higher-quality programs, activities and events for their residents.
“Every time I book a new entertainer or event provider, I’m taking a chance that they’re not as good as they claim,” says Amy Stock, event planner at Presbyterian Homes. “Now, because of myEventConnect, I can look at my peers’ ratings and know exactly what I’m getting.”
Peer ratings are a valuable asset, but to ensure the integrity of the rating, only event planners have access to rate providers. Over time, this will raise the overall quality of events offered to this industry segment.
“As Baby Boomers reach retirement age and beyond, the industries that serve them are shifting the way they conduct business,” says Will. “This rising generation of elderly is more tech-savvy and sophisticated than previous generations.”
“The businesses providing these services need to evolve to keep up with higher demands, and myEventConnect is a frontrunner in its industry,” says The M Group Director of Technology Matt Fairchild. “We’re thrilled to help develop the technology and marketing to evolve this business online.”
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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