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MINNEAPOLIS, Aug. 30, 2011 – Care provider Cardinal of Minnesota, Ltd. has tapped The M Group to develop a strategic marketing plan and brand communications as the company addresses an industry need to expand into new service areas.
Founded in 1995 to support individuals with developmental disabilities, Cardinal of Minnesota has achieved a stellar reputation for its superior client care. Nearly 200 people in southeastern and northern Minnesota now receive residential and other support services through Cardinal of Minnesota.
The company is turning a 2009 state-imposed moratorium on the opening of additional group homes into an opportunity for growth and innovation into new areas and services. As the company continues its substantial growth, Cardinal of Minnesota CEO Jack Priggen has identified the need for development of an effective marketing strategy, with the help of The M Group.
“This spring, we set out to better market our service offerings to individuals with disabilities, and we wanted to find a marketing agency that could ‘tell our story,’” Priggen said. “Our path crossed with The M Group almost serendipitously after a mutual acquaintance referred us, and after meeting with them, we knew they possessed the technical skills and insight needed to illustrate our story and the work we do.”
The M Group serves as Cardinal of Minnesota’s marketing partner, developing an overarching marketing strategy and articulating the company’s unique selling proposition. The M Group’s strategic work also extends into the design and creation of supporting communications materials for the company.
“We are excited to partner with Cardinal of Minnesota on this momentous initiative for their organization,” said Janessa Meyer, client partner at The M Group. “The leadership team has a clear directive for the company and it’s unmistakable that Cardinal’s commitment to client care and innovation within their industry is what has brought them over 16 years of success. Much of our work will be amplifying their true marketplace position, and telling their story to help them achieve their end goals.”
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
About Cardinal of Minnesota
Cardinal of Minnesota, Ltd. specializes in providing residential and support services to individuals with disabilities. It provides three main services—long-term residential Adult Foster Care (AFC), In-Home support services, and Semi-Independent Living Skills (SILS) services for individuals with developmental disabilities and related conditions, mental health concerns and Traumatic Brain Injuries (TBI). Since its founding in 1995, Cardinal has grown to support nearly 200 people and currently operates in 6 counties in southeastern and northern Minnesota, including Rochester, Winona, Austin, Harmony, Spring Valley and Bemidji.
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