Newsroom
BLOOMINGTON, MINN., May 28, 2010 – Looking to link real life with the digital world, Mall of America® is announcing collaboration with Microsoft Tag. Among the first shopping centers to utilize the Microsoft Tag technology, Mall of America hopes to revolutionize how consumers can interact with its tenants.
“With the mounting number of smartphone users, we want to be on the forefront of evolving technology,” said Maureen Bausch, Mall of America executive vice president of business development. “Our shoppers will be able to access exclusive information when they use Tags inside our building and through our ads.”
Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment using a 2D barcode reader. To utilize the technology, consumers must download the free Tag reader onto a web enabled camera phone. Then, they can simply snap or scan a Tag image anywhere it appears – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more.
“This retail effort is the first of its magnitude. Through this data-driven initiative, Mall of America can drive real-time sales for tenants,” said Sara Harrell, executive vice president of business development, The M Group – a marketing agency working with Mall of America on its digital communications and Microsoft partner. “With the deployment of Microsoft Tag throughout the facility, Mall of America is demonstrating its innovative nature and ability to stand at the forefront of technology. It’s our privilege to support their efforts.”
“We’re excited that Mall of America is using Tag to engage with customers at a deeper level,” said Bill McQuain, director of Tag Product Management at Microsoft Corp. “Microsoft Tag makes the world around you clickable, and now with the scan of Tag from Mall of America, its customers will get a rich interactive brand experience.”
Beginning this summer, guests will find special Mall of America Tag images at guest service desks, restaurants, retailers and more. Shoppers will be linked to interactive information on Mall-related events and promotions that will be constantly updated.
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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