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MINNEAPOLIS, Sept. 6, 2011 – The M Group’s Janessa Meyer will be a guest on the Peter McClellan Radio Show, Sept. 28, featured on the Twin Cities Wall Street Business Network, am1570.
Meyer will discuss inbound marketing strategies that help businesses get found by their customers. Rather than the traditional model, where businesses beg, buy or bug potential customers—often with expensive budgets associated, inbound marketing is more cost effective and results in better targeting. Ultimately, less money is utilized to produce more results.
“People are more in control of the kind of information they receive and how. Rather than interrupting people to get their attention with emails, cold calls, commercials, and other channels, inbound marketing relies on the principle that visitors find and come to you,” says Meyer.
Additionally, she’ll discuss taking a strategic approach to marketing—no matter the budget—and offer business and marketing professionals best practices to increase bottom-line income.
The M Group guides its clients through strategic integration of inbound marketing practices and Meyer will share real-world success stories from their client-base.
The show airs weekdays 4 to 5 p.m. Hosted by Peter McClellan, a financial consultant and president of 401K Latte Company.
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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