Newsroom
MINNEAPOLIS, Jan. 18, 2012 – Today, The M Group launches WineTable.com, the premier social network for wine professionals.
WineTable is an online community that brings together the various specialties of the wine industry to connect, rate and review wines, and collaborate on new winemaking techniques. WineTable is the first wine network created by and for wine professionals.
In partnership with a group of entrepreneurs and sommeliers, The M Group is the agency of record for the Denver-based company. The M Group developed the website and is also behind the marketing strategy, brand communications, public relations and social media efforts.
“Through WineTable, our goal is to give the industry a specialized community to share their expertise and build their business networks,” says Chief Executive Officer Cary Giese. “The M Group has helped us execute our vision and build momentum for this exciting launch.”
WineTable is one of a growing number of businesses to enlist The M Group’s aid in developing brand-specific, web-based applications and interactive tools for a niche network of online users. Sommeliers, vintners, wine merchants, oenologists, educators and other professionals now have the opportunity to network across the industry through the social platform that offers features and functionality tailor-made for them. They’ll be able to share expertise through the content-rich forum customized to their education and business interests.
The site includes a database of over 55,000 bottles of wine and growing, educational forums, wine reviews and personal profiles for professionals to establish their credentials and build a following among peers and enthusiasts. With the diversity and expertise of the world’s wine professionals, enthusiasts and the public will have a go-to resource to learn what the experts say about different bottles of wines, regions and even find food and wine pairings.
For many independent professionals and wine companies, looking for inroads to increase visibility and influence, the website will serve as a business-building channel. The membership-based site also offers membership to wine enthusiasts who want to learn from the best voices in the industry. WineTable offers an organic way to connect pros with their followers.
Currently in beta, WineTable will debut Jan. 24-26, 2012, at the largest industry gathering of the year, the Unified Wine and Grape Symposium in Sacramento, Ca. To become a member and preview the beta site, visit www.WineTable.com.
About WineTable
WineTable.com is an online community for professionals across the wine industry. It brings together sommeliers, winemaker, educators, chefs, oenologists, wine growers, merchants and other masters of wine. For more on WineTable, visit www.WineTable.com, or follow on Twitter @WineTable.com.
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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