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MINNEAPOLIS, Feb. 5, 2011 – The M Group announces the launch of bcdesigns.com, the retail website of Minneapolis handbag designer Bridget Connell. The website launch is in concert with her 2011 line of handbags, consisting of different colors, sizes, leathers and patterns.
The M Group developed the marketing strategy, brand’s creative direction, and website, including producing the photo shoots to capture the beauty of Connell’s handbags in luscious outdoor scenes and in close-up detail. Connell’s handbags are recognized for their high-quality leather, functional organization and runway-ready design. Her bags have captured the attention of local media and fashion experts. With experience in designing bags sold in Target and on Shop NBC, mother and fashionista Connell wanted to design a line of chic bags for busy women. She takes her design cues from stylish, iconic women who inspire her with their grace, strength and beauty.
“We are so excited for the 2011 collection to be available for purchase at bcdesignsinc.com,” Connell said. “I have to sincerely thank The M Group for all their hard work and dedication to bring the vision of bc designs to fruition through the marketing communications and website. bcdesignsinc.com is a unique, satisfying shopping experience for consumers looking to purchase a fashionable, practical and timeless handbag or accessory at an affordable price.”
About bc designs
bc designs is an affordable lifestyle brand defined by classic, sophisticated style and inspired by iconic women of all ages and generations. For more information on Bridget Connell or bc designs, please visit www.bcdesignsinc.com
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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