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MINNEAPOLIS, Feb. 8, 2012 – John’s Sewer & Drain, Boston’s No.1 commercial and residential sewer and drain cleaning company, has tapped Minneapolis-based agency The M Group to develop the marketing and advertising plan for its new Twin Cities franchise. The campaign features Outdoor (Billboard), Print, and Online (Digital and Social) vehicles.
“John’s Sewer is excited about its partnership with The M Group,” said John’s Sewer & Drain Vice President Scott McDonald. “We are impressed with the advertising plan they created for our company and the new marketing campaign.”
In business since 1976, John’s Sewer & Drain features same-day service and a flat, $95 fee for regular drain cleaning. The company’s service technicians are experts in cleaning and maintaining any kind of drainage system, and John’s clientele ranges from restaurants to office buildings, factories, homes and more. The company now services the greater Twin Cities metro.
In recognition that today’s consumers dislike blatant marketing and seek real solutions to real problems, the campaign by The M Group focuses on lifting the company’s name recognition through a combination of traditional and new media channels. Supporting headlines like the “unclog experts” and “where to go when the drains don’t flow” along with several others in the campaign are featured throughout residential and commercial locations in St. Paul and Minneapolis, and in digital ads.
“Advertising isn’t about throwing some slick phrases up on a sign in hopes of catching someone’s eye,” said Whitney Stewart of The M Group. “Our team uncovers the golden nugget about our client’s business, and amplifies that in communications. We help our clients identify the precise brand promises that align with their product or service offering.”
Starting the last week of December, the billboards have been showing up across the Twin Cities including the Highlands neighborhood in St. Paul and around the West 50th Street area in Minneapolis, as well as ads in local neighborhood newspapers. The company also launched its Facebook and Twitter presence in early January.
About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.
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