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Global IT Firm Partners with The M Group for Rebranding and Website   |   March 1, 2011

MINNEAPOLIS, March 1, 2011 – Interactive design agency The M Group launches the new website for U.S.-based global healthcare consulting firm, Aspen Advisors.

At the forefront of IT innovation in the healthcare industry, Aspen Advisors sought to build its website, originally a simple brochure online, into an online platform that could better represent the company’s presence in the marketplace. Aspen Advisors has doubled both its staff and revenue since 2009 and receives regular recognition as one of the best service providers in the healthcare industry.

The M Group began efforts with the brand’s repositioning and marketing strategy. Following, the agency redesigned Aspen’s logo and proceeded to develop the new creative direction for the firm’s advertising and the new website. The site is both interactive and research-focused for its niche clientele. Notable for the thought-leadership of the firm’s experienced partners and associates, the white papers and case studies showcase their approach for ongoing best-in-class success.

“We partner with our clients to develop a marketing strategy that fulfills their business goals and resonates with the targeted audience and end-user, says Janessa Meyer of The M Group. “Strategy drives all our creative work and every aspect of technical development. We work as a team, diving into our clients business, to develop concepts, strategies and campaigns, that produce bottom-line results for our clients business.”

About Aspen Advisors
Aspen Advisors is a professional services firm dedicated to helping healthcare providers optimize the value of their information technology investments. The organization’s experienced team is highly skilled in all aspects of healthcare technology and understands the complexities of healthcare operational processes, the vendor landscape, the political realities and the importance of projects that are executed successfully – the first time. Our hallmarks: top quality service and satisfied clients. Learn more at http://www.aspenadvisors.net/.

About The M Group
The M Group is a full service creative and digital agency based in Minneapolis, Minnesota. The firm specializes in building iconic brands through services in strategy, design, web, social engagement and mobile. The agency works across industries including: consumer products, financial services, food and beverage, healthcare, manufacturing, professional services, retail, and others. For more information about The M Group, visit theMgroupcreative.com, read the blog: blog.theMgroupcreative.com, follow on Twitter @The_M_Group or Facebook facebook.com/theMgroup.

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