Newsroom

Facebook Fans = Real Money to Your Business: Find Out Why   |   May 15, 2013

Do you ever wonder if maintaining a Facebook page for your business is really worth the time and energy? We’ve talked before about the importance of having a solid content strategy as part of your social media plan, a task involving no small amount of time and energy. It can be tempting to let your Facebook presence slide, but before you let it go, take note of a new study indicating that Facebook fans are worth real dollars, and they’re only getting more valuable.

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Brands Leverage Social Media in Super Bowl Commercials   |   February 5, 2013
The M Group Social Media Super Bowl

It’s no secret that more and more brands are leveraging social media with other communications to increase customer engagement. This year’s Super Bowl ads highlighted just how seriously big brands are taking social media.

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Content is King: How a Content Strategy Attracts and Converts Clients   |   November 14, 2012

You’ve heard it before, but the principle holds true—Content is King. Without content, customers have no way of organically finding your business or knowing what you’re all about. Creating and publishing fresh content relevant to both your business and to prospects, is critical to lead generation. Are you the one in charge of this for your business? It takes time and effort to create content that fits your overall marketing strategy, but the benefits of converting a lead to a prospect to a customer are all within reach with an effective content strategy.

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Driving Business Revenue through Social Media Marketing   |   September 21, 2012
The M Group Social Media Plan Revenue

If you’ve been wondering whether social media actually pays off when it comes to the bottom line for your business, the answer is yes.

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Pinterest as Part of the Brand Social Media Plan   |   August 9, 2012
The M Group Social Media Plan Pinterest Brand

Pinterest has recently exploded as the new hub for social image sharing. Pinterest users collect “boards” of pictures focused on a particular color scheme, style or theme. The boards are public so anyone can see what anyone else is sharing, collecting, pinning and repinning. Of all the main social networks, Pinterest is creative and social all at once. It’s a great way for brand managers to capture the imaginations of their target market through visual imagery.

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Create Brand Champions to Tell Your Story through Social Media   |   August 2, 2012
The M Group Social Media Plan Brand

Earlier this week, I talked about telling a good brand story to encourage interaction with your customers. The more connected a person feels to a brand, the more he or she is likely to champion your message and tell it for you.

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Social Media Connects Businesses with Consumers   |   July 30, 2012

We all love the epic stories we heard in our childhood–the bravery of Robin Hood, the magic and romanticism of Cinderella, the heroism of Superman. The story lines catch our attention and give flight to our fancy. Even if you haven’t read a fairy tale in years, chances are you still like a good story, albeit maybe not so enthralling (I’m an Office fan myself, I admit it).

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Social Media Strategy: Foursquare for Business, Part 2   |   June 29, 2012
The M Group Social Media Plan Business

Millions of people are using Foursquare today, creating a great entry-point for businesses to interact with their customers and drive revenue through real-time engagement. With a well-defined social media strategy, an established brand voice, and the right engagement tactics, interacting with your customers via Foursquare could result in a stampede of traffic to your business.

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Foursquare for Business: Part 1   |   June 8, 2012
The M Group Social Media Plan Foursquare

It’s the never-ending competition to be the top dog. Companies are constantly on the go to create the newest, freshest and most innovative marketing tactics all to get in front of their prospective customers. Now, with the increasingly mobile lifestyle of consumers, it has opened up entirely new opportunities to attract consumer attention, interaction and buy-in. Thanks to geo-location technology, users can connect socially with friends based on their locations and experiences. More than a mere social gadget that lets friends compete for mayor of city blocks and shopping districts, Foursquare presents impressive potential to companies seeking in-person customers.

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Using Pinterest as a Marketing Tool   |   May 16, 2012

Since its launch in 2010, Pinterest has been considered one of the fastest growing social media sites. As a visual board with over 11 million users, Pinterest allows participants to pin interesting pictures, blogs, videos or sites as well as re-pin posts that other users have pinned. This new and innovative way of collecting digital information has opened the door for people to share interests, ideas and dreams with the world. Ultimately, Pinterest allows users to express their inner voice, something which businesses might oversee.

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Just in Time for Spring: Welcoming Facebook Covers   |   March 19, 2012

Facebook is changing its layout for Pages on March 30, and we are ready. We wanted to come up with a creative way to celebrate the change, and this early spring proved to be the perfect inspiration. Because of the unseasonably warm weather, we decided our new Facebook cover page could reflect the changing seasons. Over the next two weeks, our Facebook covers will change each day.

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Top News: Changes Coming to Facebook Pages   |   February 29, 2012
The M Group Social Media Plan New Facebook

Announced today by the Facebook Pages Product Team and Product Marketing Team, Facebook pages will change to be more like the “Timeline.” Yet again Facebook changes the game, so it’s time to redesign any custom tab apps and customize the experience for the different people visiting your page. This time, Facebook is giving you until March 30th to change all pages on your own. After that, all pages will be upgraded to the new layout automatically.

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The M Group Launches Ad Campaign for John’s Sewer & Drain   |   February 8, 2012
Logos by The M Group

MINNEAPOLIS, Feb. 8, 2012 – John’s Sewer & Drain, Boston’s No.1 commercial and residential sewer and drain cleaning company, has tapped Minneapolis-based agency The M Group to develop the marketing and advertising plan for its new Twin Cities franchise. The campaign features Outdoor Billboards, Print, and Digital and Social vehicles.

“John’s Sewer is excited about its partnership with The M Group,” said John’s Sewer & Drain Vice President Scott McDonald…

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The M Group Launches Online Community for Wine Professionals   |   January 18, 2012
WineTable

MINNEAPOLIS, Jan. 18, 2012 – Today, The M Group launches WineTable.com, the premier social network for wine professionals. WineTable is an online community that brings together the various specialties of the wine industry to connect, rate and review wines, and collaborate on new winemaking techniques. WineTable is the first wine network created by and for wine professionals.

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