Newsroom

Why a Marketing Strategy Always Matters. Always.   |   August 22, 2013

If you do any kind of business online—and these days, one would be hard-pressed to find a business that didn’t—then it’s critical to map out your integrated marketing strategy to achieve maximum ROI for the best dollar spend.

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Content Marketing Case Study: Reinforcing your Company’s Expertise   |   April 18, 2013

Last week, we talked about how content marketing helps businesses position their brands as knowledgeable and trustworthy in the minds of their target audience. Today, we’re going to look at an example of a company that has been especially successful in content marketing as part of their brand strategy.

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Announcing the 2013 Theme of Como’s Travelers Sunset Affair   |   April 2, 2013

There may still be snow on the ground, but we’re dreaming of summer. The finishing touches have just been placed on the event marketing for a sophisticated summer party, and it’s time to unveil the result!

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Furthering Your Marketing Strategy with a Great Email Program   |   December 4, 2012
The M Group Website Redesign Email

As part of our ongoing series on website redesign, we thought we’d focus on a related track: email marketing. Any company’s marketing communications should consider how they plan to drive traffic to their website once it’s launched. Email is one of the most important and cost-effective elements of a lead-nurturing plan.

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Content is King: How a Content Strategy Attracts and Converts Clients   |   November 14, 2012

You’ve heard it before, but the principle holds true—Content is King. Without content, customers have no way of organically finding your business or knowing what you’re all about. Creating and publishing fresh content relevant to both your business and to prospects, is critical to lead generation. Are you the one in charge of this for your business? It takes time and effort to create content that fits your overall marketing strategy, but the benefits of converting a lead to a prospect to a customer are all within reach with an effective content strategy.

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The M Group Sponsors Como Zoo and Conservatory’s 2012 Gala   |   August 7, 2012
Logo and event marketing by The M Group

MINNEAPOLIS, August 6th, 2012 – This year’s theme of Global Adventure proved to be successful as Traveler’s Sunset Affair sold out well in advance of the event. Held at Como Park Zoo and Conservatory, July 19th, 2012, attendees flocked to support the nations only free urban zoo and it’s educational programs.

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Marketing History: Commercializing Father’s Day   |   June 13, 2012
The M Group Father's Day Marketing

We love our dads, but as much as we may like to think we would have celebrated them anyway, Father’s Day really was cemented in Americana culture by some very smart men’s retailers.

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Continued Campaign Success for Como and Sunset Affair   |   May 24, 2012

As we’ve been putting the finishing touches on the Global Adventures reply card for the Como Park Zoo and Conservatory Sunset Affair to send out in a few weeks, we’ve learned the zoo is facing a predicament. A very GOOD predicament. The event is already SOLD OUT.

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Online Radio: A New Space for Targeted Internet Marketing   |   May 21, 2012
The M Group Marketing Strategies Internet Radio

Companies spend hundreds of thousands of dollars on commercials for broadcast radio annually. However, while broadcast will likely be around for a while to come, it’s being increasingly crowded by alternatives, not the least of which is online radio.

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The M Group Adds Borrow Baby Couture to Client Roster   |   April 30, 2012

MINNEAPOLIS, April 30, 2012 – Borrow Baby Couture, a high-end children’s clothing retailer, is preparing for a national campaign launch in June 2012. The M Group is excited to be awarded the website redesign and development to create a contemporary and unique design for their website.

The M Group Creative is collaborating with Borrow Baby Couture to help them in their brand development and website design to create a name for themselves in a new market.

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Creating a Marketing Calendar Pt 1   |   April 5, 2012
SEO Marketing Strategy

The name of the game in driving brand awareness is through content. Creating informed and insightful content is the first step in an effective strategy to build your reputation, establish your unique marketplace position and achieve your lead generation goals. When discussing content strategies with our clients, often we draw the analogy of planting a “content garden.” This is an effort to develop meaningful information about the brand that connects with the target audience at different phases in the buying lifecycle. More than generating copy for a brochure, developing content for your brand extends through many media channels, both online and offline. But once you create it, you need to drive eyeballs to it, and that requires optimizing and promoting it through your communication channels. The more successfully you do this, the more your content–and your brand–will surface to a wider audience.

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Email Permissions Pt. 3: Inbound Marketing Etiquette for Email   |   March 22, 2012
Email Marketing Strategies Opt-in

Email is one of the tools of inbound marketing. There are very specific rules of the game. Failing to play by those rules can quickly give a company a bad rap. Over the past couple of weeks, we’ve discussed both the frustrating experience of receiving irrelevant emails and the importance of asking permission from your contacts when adding them to a company mailing list.

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Email Permissions Pt. 2: Inbound Marketing Starts with Permission   |   March 15, 2012
The M Group Email Marketing Permissions

(Whitney here) I remember the first boy who ever kissed me. He chased me all around my second-grade classroom for weeks. Finally, one day, I tripped and he took the opportunity to make his move. If only he had realized I wasn’t running because I disliked him, he just needed to ask permission to give me a peck on the cheek.

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Email Permissions Pt. 1: Treat Your Marketing Emails Like Treasure   |   March 8, 2012
The M Group Email Marketing Strategy

You know the experience. You’re at an event, see a special offer, enter a contest or ask for information from a vendor. It would be nice if those sign-ups were one-time communications, but all too often, you find you’ve become the newest member of some email list, with reams of irrelevant emails filling your inbox.

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