Newsroom

Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Why Your Brand Needs a Consistent Visual Identity   |   June 26, 2013
The M Group Brand Strategy Consistent

When you think about a brand’s identity, the first thing that springs to mind is probably a logo. But effective branding goes much deeper than just a logo.

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Announcing the 2013 Theme of Como’s Travelers Sunset Affair   |   April 2, 2013

There may still be snow on the ground, but we’re dreaming of summer. The finishing touches have just been placed on the event marketing for a sophisticated summer party, and it’s time to unveil the result!

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The M Group Launches Website for Executive Search Firm   |   February 12, 2013

MINNEAPOLIS, Feb. 12, 2013 – The M Group announces the launch of thebankrecruiters.com, the website for executive search firm ExecuSearch Solutions. ExecuSearch specializes in the banking and financial services industry, placing top performers in the industry.

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The M Group Launches Website for Investment Management Firm   |   January 22, 2013

MINNEAPOLIS, Jan. 22, 2013 – Last week, The M Group launched IslesRanch.com, the website for alternative investment management firm Isles Ranch Partners.

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Client Borrow Baby Couture Featured on Today Show   |   November 13, 2012

MINNEAPOLIS, November 13, 2012 – This morning, the Today Show featured The M Group’s client Borrow Baby Couture in a segment about the growing rental clothing market. The piece marked the most popular online websites, giving viewers a preview of the baby and children’s designer clothing BBC offers.

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The M Group Launches Website for Consulting Firm   |   September 26, 2012
Consult Roberta Icon

MINNEAPOLIS, Sept. 26, 2012 – Today, The M Group launched ConsultRoberta.com, the new website for a long-established business and sustainability consultancy.

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Logo Design: How Colors Guide Consumers   |   June 22, 2012
The M Group Brand Strategy Color

Animals in the natural world use color signals to communicate important messages to each other. The bright colors of poison dart frogs warn of their danger to predators, red berries stand out and animals notice them, and male Birds of Paradise put on a colorful show for their females. Communicating through color is not only for the animals. Clearly, visual cues help people navigate modern life, too.

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Continued Campaign Success for Como and Sunset Affair   |   May 24, 2012

As we’ve been putting the finishing touches on the Global Adventures reply card for the Como Park Zoo and Conservatory Sunset Affair to send out in a few weeks, we’ve learned the zoo is facing a predicament. A very GOOD predicament. The event is already SOLD OUT.

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Announcing the 2012 Theme of Como’s Travelers Sunset Affair   |   April 18, 2012

As a marketing firm that puts great emphasis on our creative, we always enjoy the beginning phase of a project, where we concept and explore different directions a project could go. As The M Group took on this year’s theme for Como Park Zoo & Conservatory’s Travelers Sunset Affair, it was no different.

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Just in Time for Spring: Welcoming Facebook Covers   |   March 19, 2012

Facebook is changing its layout for Pages on March 30, and we are ready. We wanted to come up with a creative way to celebrate the change, and this early spring proved to be the perfect inspiration. Because of the unseasonably warm weather, we decided our new Facebook cover page could reflect the changing seasons. Over the next two weeks, our Facebook covers will change each day.

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The M Group Launches Ad Campaign for John’s Sewer & Drain   |   February 8, 2012
Logos by The M Group

MINNEAPOLIS, Feb. 8, 2012 – John’s Sewer & Drain, Boston’s No.1 commercial and residential sewer and drain cleaning company, has tapped Minneapolis-based agency The M Group to develop the marketing and advertising plan for its new Twin Cities franchise. The campaign features Outdoor Billboards, Print, and Digital and Social vehicles.

“John’s Sewer is excited about its partnership with The M Group,” said John’s Sewer & Drain Vice President Scott McDonald…

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The M Group Launches Online Community for Wine Professionals   |   January 18, 2012
WineTable

MINNEAPOLIS, Jan. 18, 2012 – Today, The M Group launches WineTable.com, the premier social network for wine professionals. WineTable is an online community that brings together the various specialties of the wine industry to connect, rate and review wines, and collaborate on new winemaking techniques. WineTable is the first wine network created by and for wine professionals.

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