Newsroom

Why a Marketing Strategy Always Matters. Always.   |   August 22, 2013

If you do any kind of business online—and these days, one would be hard-pressed to find a business that didn’t—then it’s critical to map out your integrated marketing strategy to achieve maximum ROI for the best dollar spend.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Content Marketing Case Study: Reinforcing your Company’s Expertise   |   April 18, 2013

Last week, we talked about how content marketing helps businesses position their brands as knowledgeable and trustworthy in the minds of their target audience. Today, we’re going to look at an example of a company that has been especially successful in content marketing as part of their brand strategy.

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Own Your Target Audience Through Content Marketing   |   April 11, 2013

Why Content Marketing is Worth Your Time

The term “content marketing” has generated a lot of buzz in recent years, so what’s all the hype about? It turns out that in addition to the “soft” benefits such as more engaged prospects and increased public trust, content marketing provides a concrete return on investment. In fact, content marketing produces 3 times more leads per dollar than other forms of marketing.

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Marketing History: Commercializing Father’s Day   |   June 13, 2012
The M Group Father's Day Marketing

We love our dads, but as much as we may like to think we would have celebrated them anyway, Father’s Day really was cemented in Americana culture by some very smart men’s retailers.

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Foursquare for Business: Part 1   |   June 8, 2012
The M Group Social Media Plan Foursquare

It’s the never-ending competition to be the top dog. Companies are constantly on the go to create the newest, freshest and most innovative marketing tactics all to get in front of their prospective customers. Now, with the increasingly mobile lifestyle of consumers, it has opened up entirely new opportunities to attract consumer attention, interaction and buy-in. Thanks to geo-location technology, users can connect socially with friends based on their locations and experiences. More than a mere social gadget that lets friends compete for mayor of city blocks and shopping districts, Foursquare presents impressive potential to companies seeking in-person customers.

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Creating a Marketing Calendar Pt 2   |   April 24, 2012
The M Group Marketing Strategy Content

Last week, we discussed the importance of developing a content strategy to drive brand awareness, build your reputation and reinforce your market positioning. This week, we want to focus on another element of your content strategy: communicating it. Content is not meant to be created, then launched aimlessly. Once you’ve started to tend your “content garden,” the next step is to share it with the target audience. Your content strategy is only as effective as your ability to deliver
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The M Group Launches Online Community for Wine Professionals   |   January 18, 2012
WineTable

MINNEAPOLIS, Jan. 18, 2012 – Today, The M Group launches WineTable.com, the premier social network for wine professionals. WineTable is an online community that brings together the various specialties of the wine industry to connect, rate and review wines, and collaborate on new winemaking techniques. WineTable is the first wine network created by and for wine professionals.

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The M Group Educates Insurance Pros on Marketing to Millennials   |   November 22, 2011

MINNEAPOLIS, Nov. 22, 2011 – Millennials, teens to under-30 adults, are a burgeoning buying power and an emerging workforce, outnumbering the Baby Boomers at 70+ million strong. Praised for their optimism, grasp of technology and ability to collaborate, Millennials are also thought to exhibit less-than-ideal professionalism, work ethics, independent and critical thinking skills.

The M Group will speak to the Minnesota chapter of the National Association of Insurance and Financial Advisors, educating this group on the Millennial generation as it pertains to their industry.

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Brand Engagement: Building Relationships with Your Target Audience   |   October 27, 2011
The M Group Social Media Plan Business-to-Consumer

The digital revolution has spawned thousands of tools for brands to connect with their customers. Mobile, social and digital have become the way of life for the everyday consumer. Many companies have jumped into social media knowing it’s important, but still not quite sure why or how to use the available tools. The key to using social media is executing against the brand’s larger marketing strategy. In the end, the latest digital tools are only tactics to engage consumers and build relationships with their target audience.

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The M Group Announced as Deubener Award Finalist   |   October 11, 2011

MINNEAPOLIS, Oct. 11, 2011 – The M Group is announced as a Deubener Award finalist for outstanding achievement, the Saint Paul Area Chamber of Commerce’s highest honor. Selection for the Deubener Award is based on criteria in the areas of growth, excellence, risk, diversity, and innovation.

Launched in 2008, The M Group has covered significant ground as a full-service creative and digital agency. With a lineup of local and national clients including US Bank, Microsoft, Andersen Windows, Como Zoo and others, The M Group has successfully launched mobile apps…

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Incorporating User-Generated Content into a Brand Strategy   |   October 9, 2011
The M Group Brand Strategy User-Generated Content

When it comes to your brand’s social media plan and content strategy, it can be daunting to think of giving your customers a voice on the corporate website. However, positive or negative, people are talking about your brand in forums, blogs and social media circles. They’re sharing their opinions about your brand on everything from your customer service, product offerings, wait times in store or on the phone, usefulness and efficiencies of your employees and more. And they’re doing it without being asked. Who put a quarter in customers today?

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myEventConnect and The M Group Launch an Online Community   |   September 20, 2011

MINNEAPOLIS, Sept. 20, 2011 – myEventConnect.com partners with The M Group, to launch an online community for senior event planners and recreation directors to connect with vendors, venues and others in the senior living industry.

As the evolution of online participation continues, a growing number of The M Group’s clients are enlisting the agency to develop web-based applications, interactive tools, and niche social networks, on behalf of their brands. myEventConnect provides an online community for people within their industry to collaborate and share in ways that haven’t been possible until now.

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The M Group Talks Inbound Marketing on Local Radio   |   September 6, 2011

MINNEAPOLIS, Sept. 6, 2011 – The M Group’s Janessa Meyer will be a guest on the Peter McClellan Radio Show, Sept. 28, featured on the Twin Cities Wall Street Business Network, am1570.

Meyer will discuss inbound marketing strategies that help businesses get found by their customers. Rather than the traditional model, where businesses beg, buy or bug potential customers—often with expensive budgets associated, inbound marketing is more cost effective and results in better targeting.

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