Newsroom

Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Why Your Brand Needs a Consistent Visual Identity   |   June 26, 2013
The M Group Brand Strategy Consistent

When you think about a brand’s identity, the first thing that springs to mind is probably a logo. But effective branding goes much deeper than just a logo.

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Own Your Target Audience Through Content Marketing   |   April 11, 2013

Why Content Marketing is Worth Your Time

The term “content marketing” has generated a lot of buzz in recent years, so what’s all the hype about? It turns out that in addition to the “soft” benefits such as more engaged prospects and increased public trust, content marketing provides a concrete return on investment. In fact, content marketing produces 3 times more leads per dollar than other forms of marketing.

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The M Group Launches Website for Executive Search Firm   |   February 12, 2013

MINNEAPOLIS, Feb. 12, 2013 – The M Group announces the launch of thebankrecruiters.com, the website for executive search firm ExecuSearch Solutions. ExecuSearch specializes in the banking and financial services industry, placing top performers in the industry.

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The M Group Launches Website for Investment Management Firm   |   January 22, 2013

MINNEAPOLIS, Jan. 22, 2013 – Last week, The M Group launched IslesRanch.com, the website for alternative investment management firm Isles Ranch Partners.

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Maintaining Search Rankings when Refreshing a Website   |   December 6, 2012
The M Group Website Redesign Search

One of the most important–and often overlooked–elements of a website redesign is maintaining the search rankings from the old website that have taken years to build. An updated design and better functionality can reinforce a brand and make a powerful statement about your company’s competitiveness. A refresh must also take into consideration the elements of the site where changes should be avoided–the content that has been indexed by directories and search spiders.

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The M Group Launches Website for Consulting Firm   |   September 26, 2012
Consult Roberta Icon

MINNEAPOLIS, Sept. 26, 2012 – Today, The M Group launched ConsultRoberta.com, the new website for a long-established business and sustainability consultancy.

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Global Adventure: Logo Ideation for Sunset Affair   |   May 3, 2012
The M Group Brand Positioning Como Sunset Affair

We are happy to announce that we are working with Como Park Zoo and Conservatory to create the logo for the 11th annual Travelers Sunset Affair. This year’s theme is Global Adventure, and in preparation, we created three logo concepts to present the Como committee for consideration. Our goal: to set the scene for a wonderful summer evening party.

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Announcing the 2012 Theme of Como’s Travelers Sunset Affair   |   April 18, 2012

As a marketing firm that puts great emphasis on our creative, we always enjoy the beginning phase of a project, where we concept and explore different directions a project could go. As The M Group took on this year’s theme for Como Park Zoo & Conservatory’s Travelers Sunset Affair, it was no different.

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Creating a Marketing Calendar Pt 1   |   April 5, 2012
SEO Marketing Strategy

The name of the game in driving brand awareness is through content. Creating informed and insightful content is the first step in an effective strategy to build your reputation, establish your unique marketplace position and achieve your lead generation goals. When discussing content strategies with our clients, often we draw the analogy of planting a “content garden.” This is an effort to develop meaningful information about the brand that connects with the target audience at different phases in the buying lifecycle. More than generating copy for a brochure, developing content for your brand extends through many media channels, both online and offline. But once you create it, you need to drive eyeballs to it, and that requires optimizing and promoting it through your communication channels. The more successfully you do this, the more your content–and your brand–will surface to a wider audience.

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The M Group Launches Online Community for Wine Professionals   |   January 18, 2012
WineTable

MINNEAPOLIS, Jan. 18, 2012 – Today, The M Group launches WineTable.com, the premier social network for wine professionals. WineTable is an online community that brings together the various specialties of the wine industry to connect, rate and review wines, and collaborate on new winemaking techniques. WineTable is the first wine network created by and for wine professionals.

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Brand Differentiation: Reposition for Relevance   |   November 1, 2011
The M Group Brand Strategy Differentiation

In marketing, we often ask our clients how their brand is different from their competitors. Brand differentiation means finding that magical golden nugget that sets their business apart from every other competitor, and building communications around it. In a crowded market, differentiation is fundamental to business success.

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Minnesota Care Provider Selects The M Group as Marketing Agency   |   August 30, 2011

MINNEAPOLIS, Aug. 30, 2011 – Care provider Cardinal of Minnesota, Ltd. has tapped The M Group to develop a strategic marketing plan and brand communications as the company addresses an industry need to expand into new service areas.

Founded in 1995 to support individuals with developmental disabilities, Cardinal of Minnesota has achieved a stellar reputation for its superior client care.

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