Determining the best media to reach the target audience is crucial to any successful marketing campaign and strategy. But what if you need to not only reach your target audience, but hide your message from another portion of the population? ANAR, a Spanish organization for abused children, is using an old technology in an innovative way with a new campaign carefully crafted to reach their target audience—and no one else.
There may still be snow on the ground, but we’re dreaming of summer. The finishing touches have just been placed on the event marketing for a sophisticated summer party, and it’s time to unveil the result!
It’s no secret that more and more brands are leveraging social media with other communications to increase customer engagement. This year’s Super Bowl ads highlighted just how seriously big brands are taking social media.
We all love the epic stories we heard in our childhood–the bravery of Robin Hood, the magic and romanticism of Cinderella, the heroism of Superman. The story lines catch our attention and give flight to our fancy. Even if you haven’t read a fairy tale in years, chances are you still like a good story, albeit maybe not so enthralling (I’m an Office fan myself, I admit it).
Two talented individuals have joined The M Group for this spring’s internship and we’re thrilled to have them among our ranks.
MINNEAPOLIS, Feb. 8, 2012 – John’s Sewer & Drain, Boston’s No.1 commercial and residential sewer and drain cleaning company, has tapped Minneapolis-based agency The M Group to develop the marketing and advertising plan for its new Twin Cities franchise. The campaign features Outdoor Billboards, Print, and Digital and Social vehicles.
“John’s Sewer is excited about its partnership with The M Group,” said John’s Sewer & Drain Vice President Scott McDonald…
Digital and social media channels have fundamentally changed marketing and advertising. In old times, the question all marketers asked was, “How do we make people think of our product?” That was the day of one-sided, hard-sell messaging. The product and the marketing were seen as separate things. Less important was what the consumer thought after buying the product; the thing that sold was the message.
People like their specialty shopping days, whether or not they’re the best deals of the year. Today, the retail world is celebrating Cyber Monday, a shopping holiday that marketing launched to prominence. Earlier this month, T-Mobile celebrated “Magenta Saturday” and Mattel offered “Pink Thursday” and “Blue Friday.” In December, Gander Mountain will offer “Camo Thursdays.”
When it comes to selecting a marketing partner, the decision is critical to the business’s bottom line. In a saturated and competitive market, it’s imperative that your agency understands your business challenges and can meet them head-on. Finding a strategic marketing agency will take some time, but it should result in a partnership that fits your organization structure, culture and vision.
A flock of plastic flamingos has landed in Mears Park and we know why. Como Zoo and Conservatory is launching an invitational and awareness campaign to its 10th annual summer fundraiser gala, Travelers Sunset Affair: South American Soirée, July 21, and a Community Night, July 11.
When was the last time you bought something you didn’t need….just because you had a coupon for it? Did you clip that coupon out of the newspaper, print it off your computer or just redeem it online?
A board of European television ad gurus has awarded the 2010 Best Advertisement Award to London-based filmmaker John Nolan (Harry Potter, Dr. Who)—for an ad that isn’t even real.