Newsroom

Why a Marketing Strategy Always Matters. Always.   |   August 22, 2013

If you do any kind of business online—and these days, one would be hard-pressed to find a business that didn’t—then it’s critical to map out your integrated marketing strategy to achieve maximum ROI for the best dollar spend.

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Why Your Brand Needs the Perfect Color Palette   |   July 18, 2013
The M Group Color Palette Brand Positioning

Last week, we talked about the importance of a consistent brand identityvand looked more closely at one key aspect of that branding, your logo. Today, let’s examine another essential element for crafting a unified brand identity: your color palette.

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Marks of a Great Logo   |   July 10, 2013
The M Group Logo Brand Positioning

We’re all familiar with the logos that are adored as icons by graphic designers and marketers alike: the Nike swoosh, the NBC peacock, and the Target bullseye, among others. Although it can be easy to think of this caliber of logo as an unattainable gold standard, it turns out that the same qualities which make big brand logos iconic are the same things you should look for when thinking about a logo design for any business, no matter how small or large.

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5 Signs it’s Time for a Brand Refresh   |   July 8, 2013
The M Group Brand Positioning

How do you know when it’s time to refresh your brand? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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SPACC Features Business Success of The M Group   |   July 1, 2013

We’re honored to be highlighted as a “Member Success Story” in the July issue of Nexus, a publication of the Saint Paul Area Chamber of Commerce. Check out the feature starting on page 9 in this month’s issue of Nexus.

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July 4th by the Numbers   |   
The M Group July 4th Infographic

Did you know that President Calvin Coolidge was born on July4th, and Presidents John Adams, Thomas Jefferson, and James Monroe died on July 4th? Read on for more fun facts about Independence Day.

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Why Your Brand Needs a Consistent Visual Identity   |   June 26, 2013
The M Group Brand Strategy Consistent

When you think about a brand’s identity, the first thing that springs to mind is probably a logo. But effective branding goes much deeper than just a logo.

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Google to Penalize Poorly Developed Mobile Websites   |   June 24, 2013
The M Group Website Development Google

You might think that having your company’s website partially optimized for mobile will help your business. You figure that even with a few glitches, or if some pages aren’t mobile-ready, it’s better than nothing. At least it’s a step in the right direction, right?

Wrong.

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3 Ways iOS 7 Will Affect All Websites   |   June 13, 2013
The M Group iOS 7 Website Development

Earlier this week, Apple announced their newest mobile operating system, iOS 7. Described by Apple CEO Tim Cook as “the biggest change to iOS” since the release of the original iPhone in 2007, the new operating system is already surrounded with controversy and hype, both positive and negative.

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A Brief History of Memorial Day   |   May 24, 2013

As we kick off Memorial Day Weekend and the unofficial start of summer, we invite you to pause and remember those who sacrificed their lives to keep our country the land of the free and the home of the brave.

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SEO Strategy for Small Businesses   |   May 20, 2013

In a world where online search has become the go-to method of finding information, having your business accessible via search engine is key to a successful brand strategy. The most informative, beautifully designed, user-friendly website won’t help attract new business if it isn’t SEO-friendly. If you want people who are in need of your products or services to be able to find your business, your website needs to be optimized for maximum searchability

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Facebook Fans = Real Money to Your Business: Find Out Why   |   May 15, 2013

Do you ever wonder if maintaining a Facebook page for your business is really worth the time and energy? We’ve talked before about the importance of having a solid content strategy as part of your social media plan, a task involving no small amount of time and energy. It can be tempting to let your Facebook presence slide, but before you let it go, take note of a new study indicating that Facebook fans are worth real dollars, and they’re only getting more valuable.

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Anti-Child-Abuse Ad Uses Innovative Technology to Show Dual Message   |   May 9, 2013
The M Group

Determining the best media to reach the target audience is crucial to any successful marketing campaign and strategy. But what if you need to not only reach your target audience, but hide your message from another portion of the population? ANAR, a Spanish organization for abused children, is using an old technology in an innovative way with a new campaign carefully crafted to reach their target audience—and no one else.

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My Wine Lists App Launches for Windows Phone   |   April 30, 2013

MINNEAPOLIS, April 29th, 2013 – On Friday, The M Group launched the My Wine Lists app for WineTable.com on Windows phone. This app makes remembering your favorite wines and finding food pairings easy. You’ll love tracking vino and sharing with your friends almost as much as you love drinking the wine.

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