Newsroom

Maintaining Search Rankings when Refreshing a Website   |   December 6, 2012
The M Group Website Redesign Search

One of the most important–and often overlooked–elements of a website redesign is maintaining the search rankings from the old website that have taken years to build. An updated design and better functionality can reinforce a brand and make a powerful statement about your company’s competitiveness. A refresh must also take into consideration the elements of the site where changes should be avoided–the content that has been indexed by directories and search spiders.

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Furthering Your Marketing Strategy with a Great Email Program   |   December 4, 2012
The M Group Website Redesign Email

As part of our ongoing series on website redesign, we thought we’d focus on a related track: email marketing. Any company’s marketing communications should consider how they plan to drive traffic to their website once it’s launched. Email is one of the most important and cost-effective elements of a lead-nurturing plan.

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Content is King: How a Content Strategy Attracts and Converts Clients   |   November 14, 2012

You’ve heard it before, but the principle holds true—Content is King. Without content, customers have no way of organically finding your business or knowing what you’re all about. Creating and publishing fresh content relevant to both your business and to prospects, is critical to lead generation. Are you the one in charge of this for your business? It takes time and effort to create content that fits your overall marketing strategy, but the benefits of converting a lead to a prospect to a customer are all within reach with an effective content strategy.

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Client Borrow Baby Couture Featured on Today Show   |   November 13, 2012

MINNEAPOLIS, November 13, 2012 – This morning, the Today Show featured The M Group’s client Borrow Baby Couture in a segment about the growing rental clothing market. The piece marked the most popular online websites, giving viewers a preview of the baby and children’s designer clothing BBC offers.

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Website Redesign Lessons from the Barbershop   |   November 11, 2012
The M Group Website Redesign SEO

Welcome to Movember. In celebration of this month, we’ve got some tips for your website redevelopment related to your ‘stache. Let’s say you’re thinking about redesigning your website. Did you know that the challenge of keeping your brand recognizable while creating a whole new look for your website is a lot like growing a beard?

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Website Redesign and the Homepage: Lessons in Attraction   |   November 6, 2012
The M Group Website Redesign Homepage

Does your website present your company in a way that showcases all of your key attributes? Now picture this. Your website is a high school dance, and your home page is how you ask your customer to prom. We all ask ourselves, what does it take to impress that customer so they’ll go to our dance with us?

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The M Group at Honors Gala for 2012 Deubener Awards   |   November 1, 2012

MINNEAPOLIS, November 1, 2012 – On November 14th, the Saint Paul Area Chamber of Commerce will host the Honors Gala to award the 2012 Deubener Award winners. This year, The M Group was asked to be a judge in selecting finalists from a pool of highly-accomplished and innovative businesses.

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Making a Home for Spiders in Your Website Redesign   |   October 30, 2012
The M Group Spiders Website Redesign

Are you that person that cringes at the sight of a spider? What if you saw thousands, or millions of spiders? Go to Google’s website and believe it or not, thousands upon thousands of spiders will be in front of your face. These spiders, part of the technology called Googlebot, are what can make or break any website’s ability to be discovered by your target market.

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Establishing Goals for a Website Redesign   |   October 25, 2012
The M Group Website Redesign Goals

If you’re considering a website redesign and think a hastily built website will suffice, think again. In fact, if not undertaken cautiously, a redesign could actually hurt your company. Poor redesigns can negatively impact your business, and sites that pack content with little thought to the user’s needs or their end goals can end up driving away potential customers.

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The M Group Announces Release of Windows 8 App: My Wine Lists   |   

MINNEAPOLIS, Oct. 25, 2012 – Tomorrow, The M Group will be at Mall of America’s Microsoft store to launch and demonstrate WineTable’s new Windows 8 app, My Wine Lists.

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Secrets of Website Redesign: Your Inbound Marketing Sales Machine   |   October 23, 2012
The M Group Website Redesign Sales Funnel

Well, your website is a few years old and you might be thinking it’s time to update. In the coming weeks, we’re going to post some tips on how to approach a website redesign project, but for starters, we thought we’d break down one of the key concepts as you address your strategy and reassess your content and design. The important thing to remember is that a website can and should be the foundation of your digital sales efforts. With the right approach, your website can serve as as your inbound marketing platform and become a tool for your sales team.

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The M Group to Host Prezi Workshop   |   

MINNEAPOLIS, October 23, 2012 – The M Group will host a workshop on creating Prezi business presentations through the Saint Paul Area Chamber of Commerce, Nov. 8 at Saint Mary’s University in Oakdale Center.

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The M Group Launches Website for Consulting Firm   |   September 26, 2012
Consult Roberta Icon

MINNEAPOLIS, Sept. 26, 2012 – Today, The M Group launched ConsultRoberta.com, the new website for a long-established business and sustainability consultancy.

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Driving Business Revenue through Social Media Marketing   |   September 21, 2012
The M Group Social Media Plan Revenue

If you’ve been wondering whether social media actually pays off when it comes to the bottom line for your business, the answer is yes.

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