Newsroom

Not an Advertising Strategy, Just Pure Ad Fun: Nolan’s Cheddar   |   December 24, 2009
Nolan's Cheddar

A board of European television ad gurus has awarded the 2010 Best Advertisement Award to London-based filmmaker John Nolan (Harry Potter, Dr. Who)—for an ad that isn’t even real.

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Improve Your Use of Social Media, Increase Your Social Media Metrics   |   November 8, 2009
Social Media Marketing

Social media is the key to relevance in today’s marketplace—especially for advertisers. Get it, and you open up your target audience for amazing buy-in.

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Furthering the Brand Strategy in 2010   |   October 2, 2009
Furthering Brand Strategy in 2010

It’s never too early to set goals for the New Year. Change in the marketplace happens at a faster pace than ever before, so it’s important to evolve the brand strategy. To sustain the health of your brand, look at what has worked in the past and consider how to meet consumers’ demands. Remember that a brand strategy is a dynamic plan, requiring repeated finessing to adapt to the fluctuations of your target market. Here are a few steps to help you outline a redefined brand strategy for 2010:

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Strategists from The M Group to Speak at Developers Conference   |   September 30, 2009

MINNEAPOLIS, Sept 30, 2009 – The M Group Creative will speak at the Minnesota Developers Conference (MDC) put on by ilm services and held at the McNamara Alumni Center on the campus of the University of Minnesota. This year’s conference centers around green technology: Code Clean, Think Green. Event speakers will discuss innovative ways developers are “going green” and some of the best practices associated with these trends.

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Prioritize Your Content Strategy: Relevance of the Fold   |   September 25, 2009
Relevance of the Fold

To scroll or not to scroll is sooner or later a question web designers must address. In the early years of the Web, the mid-90s, studies showed general consensus was that information should remain above the fold, and scrolling functionality was highly discouraged. However, by the end of the decade, people had become accustomed to scrolling (one of the few user behaviors to evolve relatively quickly), prompting usability researcher and consultant Jakob Nielsen to retract his no-scroll design requirement.

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Why Marketing Strategy Always Precedes Sales   |   August 7, 2009

In any business, the goal is the sale. The most important part of a sale is making an emotional connection. We can talk gimmicks and deals all we want, but at the end of the day, people buy into what they trust or what makes them feel happy. The mind will only take a person so far on the path to commitment—the point of sale comes at the point of belief.

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Client Nicety of Choice: Cupcakes as Brand Voice   |   June 5, 2009

We’d like to take a moment to acknowledge a heretofore-unknown weapon in the businessperson’s client-relationship-building arsenal: the cupcake.

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Improving User Experience through Strategic Navigation Design   |   May 7, 2009

An intuitive and user-friendly website is much more than a pile of pages linked together and given a pretty background. Just like a good highway system, when a site is successful, you know the builders of it put the user at the center of all decisions, including navigation, architecture and design.

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Accessibility for the Future   |   May 2, 2009
PACER Center

MINNEAPOLIS, May 2, 2009 – At PACER Center’s 27th Annual Benefit, The M Group with PACER, and its Simon Technology Center, announce it’s effort to create accessible interactive applications for multi-touch devices and computers that are touch enabled, including Microsoft Surface computing. The M Group will showcase a multi-touch application on Microsoft Surface at the Annual Benefit Saturday, May 2nd, held at the Minneapolis Convention Center.

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Marks of a Great Local Print Shop: Plain as the Ink on Your Face   |   April 30, 2009

There are over 35,000 commercial printers in the United States, and the Twin Cities is the largest hub for commercial printers. When it comes to finding one to suit our clients’ needs, The M Group considers Product, Capabilities, Price, Press Checks and Turnaround.

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Some Thoughts on the State of the Commercial Arts in the Twin Cities   |   March 13, 2009

Our hometown of Minneapolis has long been considered a hub of rich culture and arts. Conde Nast Traveler recently called it “the Midwest’s cultural capital” and the New York Times commented a few months ago that, “Many cities in the middle of the country boast their ‘great theater,’ but Minneapolis lives up to its rhetoric…”

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Immersa-Dome Brings New Meaning to Consumer Engagement   |   February 13, 2009

The next generation of advertising is here, and it’s big. IMAX big. Technology company, Aardvark Applications, has developed the next tech product to be used in experiential marketing. This personalized IMAX theatre offers a remarkable experience with its oversized helmet-looking dome on which images are projected.

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Microsoft Taps The M Group to Participate in PhizzPop Design Challenge   |   January 5, 2009

MINNEAPOLIS, Jan. 5, 2009 –The M Group Creative has been asked to participate in Microsoft’s PhizzPop Design Challenge next week in Minneapolis. The PhizzPop Design Challenge sets top interactive, web, and design agencies against one another to push the limits of technology and creativity in a battle to get to South by Southwest Interactive Conference (SXSW) in Austin, TX. Key players from The M Group’s design and development team will compete on behalf of the agency.

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